Where’d They Go? 4 Steps for Winning Back Lapsed Guests

The reality is sad but true: A certain percentage of your regular customers will stop visiting. After a few months have gone by, these previously loyal customers will become lapsed customers.

But instead of mourning these customers as permanently lost, you can take just a few simple steps to win them back – and perhaps even make them more loyal than before!

A well-executed win-back strategy not only prevents those lapsed customers from disappearing forever, but can represent some real financial wins in both the short and long term. Here’s how to create your own successful win-back plan:

Segment for success.
Give them what they want.
Make it urgent.
Build the relationship.
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Segment for success.
Give them what they want.
Make it urgent.
Build the relationship.
previous arrow
next arrow

 

Learn more about the value of “We Miss You” campaigns and start winning back your lapsed guests today.

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The Author
Grace joined the marketing team full-time in August after interning for Paytronix back in 2016. She is passionate about producing meaningful content for businesses, planning successful trade shows, and more.

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