Posts Tagged “Miley Cyrus”

Why Customer Experience is Always an Uphill Battle: 5 Marketing Lessons from Miley Cyrus

If you have a teenage daughter or follow Liam Hemsworth’s life, then you probably recognize the title of this blog, which was inspired by “The Climb,” one of the many Miley Cyrus hit songs. I’m going to let you in on a little secret: Miley Cyrus is a marketing genius. But you don’t have to take my word for it – Business Insider, Huffington Post, and Entrepreneur Magazine all know that Miley Cyrus has some serious marketing chops.

 

Below are five lessons any marketer can take from Miley and apply to their own brand.

 

1. Create an Experience for Your Guests

78% of millennials prefer experiences over things

2. Think About the Customer Experience Loop
3. Identify the Barriers in Your Guest Experience and Knock Them Down
4. Have a Vision for Your Ideal Guest Experience
5. Transformations Don't Happen Overnight

"There's always gonna be another mountain,
I'm always gonna wanna make it move,
Always gonna be an uphill battle,
Sometimes I'm gonna have to lose."

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1. Create an Experience for Your Guests
2. Think About the Customer Experience Loop
3. Identify the Barriers in Your Guest Experience and Knock Them Down
4. Have a Vision for Your Ideal Guest Experience
5. Transformations Don't Happen Overnight
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