Margs to go: Paytronix helps Local Cantina keep the tequila flowing
It was Taco Tuesday when Ohio Gov. Mike DeWine announced that the state would temporarily allow restaurants to sell alcohol to-go. Almost...
1 min read
At its core, artificial intelligence-driven marketing aims to communicate with guests on such a personal level that it’s as if each campaign were crafted specifically for them. Using the Paytronix AI to IA(sm) tools Advanced Segmentation and Predictive Analytics together, campaigns can be automated to target guests on an individualized and recurring basis.
Two of the most common of these one-to-one campaigns are the Missed Visit Campaign and the Visit Challenge.
Missed Visit Campaign
Because guests visit at their own pace, choosing the right time to send a “We Miss You” campaign can be challenging. While one guest visits daily, another visits just once a month, meaning that each will be considered “lapsed” at different times.
Using the Missed Visit Score, a marketer could send a message to all guests who had missed a visit according to their personal visit cadence. The AI would identify weekly guests who hadn’t visited in more than seven days, monthly regulars who hadn’t been in for more than 30 days, and everything in between. With the Missed Visit Score, creating this dynamic group would be as simple as clicking a button.
Visit Challenge
The same approach can be used when preparing a visit challenge. An ideal one will feature goals that incentivize guests to visit more than they typically would; but the challenge needs to be attainable for each guest based on their typical behavior. A bi-weekly regular, for example, is unlikely to be persuaded to visit four times in a week.
AI helps identify the optimal guest segments to receive a given challenge and makes it simpler to design multiple challenges, enabling all guests to be targeted by the campaign. The AI can optimize for the right number of visits and a promotion timeframe that will challenge each guest appropriately, and machine learning can be used to determine, over time, which rewards are best at driving guest behavior.
Looking for more ways to revolutionize your loyalty strategy with AI? Download Unlocking the Power of Data with Artificial Intelligence: Take the Guesswork Out of Marketing.
Summer travelers stock up on ice, drinks, and dreams
As the national economy continues to rebound from the COVID-19 crisis, Americans are hitting the road in droves: more than 47 million will travel...
Customizing and Optimizing Your Online Menu
With digital ordering dominating the industry, perfecting the online menu is more important than ever. Fortunately, there are some basic strategies...
Target Guests with Ease Using AI-Powered Advanced Segmentation
It’s well–known and well–documented that as the relevancy of a given marketing campaign increases, so does guest engagement. For example: a vegan is...
2021 Predictions: The Fusion of Safety and Convenience
This year, society embraced e-commerce like never before. When the COVID-19 pandemic forced people to stay home and made everyone hyper-aware of...
When You’re Ready, We’re Here: Using Gift Cards to Boost Sales
It’s no secret that restaurants nationwide are hurting as we combat the spread of COVID-19. Some have closed completely for the time being, while...
Order and Delivery Helps Zukku Sushi Operate Temporary Ghost Kitchen
When the Covid-19 outbreak began forcing restaurants to close their doors to guests, Zukku Sushi faced a unique dilemma: each of its three locations...
Convenient Connections Summer Series: Clustering
The Paytronix Convenient Connections Summer Series is a five-part blog that explores successful loyalty campaigns that convenience stores can use to...
Three key takeaways from PXUX 2020
This year’s Paytronix User’s Conference was unconventional, to say the least; but thanks to our incredible clients, the first-ever virtual PXUX was...
Keep it Human: Communicating During COVID-19
Communication with guests is always important, but during times of change, transition or challenge, it’s paramount. With so many businesses having to...
Food & Wine, Paytronix project a sweet summer for ice cream sales
The pandemic changed a lot about our culture and society, but one thing that didn’t falter was Americans’ love for ice cream. In fact, the frozen...
Little Greek uses online ordering to open ‘community store’
With social distancing advisories in place, tasks as simple as going to the grocery store have become challenging. This has pushed many consumers...
Know Your Guests’ Next Move Before it Happens with Predictive Analytics
Understanding a guest’s next move before it happens would completely change a marketer’s strategy, from simply deciding who they should email to...
Convenient Connections Summer Series: Nurture Campaigns
The Paytronix Convenient Connections Summer Series is a five-part blog that explores successful loyalty campaigns that convenience stores can use to...
Do you want fries with that? Beware the french fry giveaway
Monday marked National French Fry Day, one of the more popular of the arbitrary food holidays celebrated annually. (It was followed by National...
The Hallmark of Modern Loyalty? AI to IA℠.
Today’s successful loyalty programs rely on personalization. As technology has expanded marketers’ capabilities through data collection, consumers...