Michelle Tempesta
Michelle Tempesta
Listening to the market, making recommendations for scalable product requirements, and developing useful content are the services that Michelle’s group brings to Paytronix users. Her constant thirst for marketing results is underpinned by a BS in marketing from Plymouth State University and an MBA from UIC.

Braille Gift Cards: Is Your Brand ADA Compliant?

As we close out 2019, millions of people will exchange restaurant gift cards as holiday gifts. In fact, the holiday season is the biggest time for gift card purchases, accounting for as much as half of annual restaurant gift card sales.  

This year, however, a new concern cropped up as we neared Black Friday. In the weeks and months leading up to the official start of the holiday sales season, plaintiffs in New York filed several lawsuits accusing brands of violating the Americans with Disabilities Act by not offering cards that can be read by the blind. More than 100 suits name retail and restaurant chains, accusing them of violating Title III of the ADA by denying those who are legally blind with equal access to goods and services. While these suits are in New York, they could affect brands nationwide and not only gift cards, but also fare cards, credit cards and other similar products

[…]

Food Delivery App New Feature to Improve Customer Experiences

Americans are spending more on food delivery than ever before, and this trend is expected to continue. After being valued at $17.5 billion in 2018, the U.S. online food delivery market is predicted to grow to more than $24 billion in 2023.

So it’s no wonder that brands are increasingly incorporating an off-premises channel into their overall business model. When combined with a loyalty program, online orders expand an additional 18%.

But no matter how hard brands try to provide a flawless food delivery experience for their guests, it’s inevitable that mistakes will occur. While most order-and-delivery systems allow disappointed guests to provide useful feedback, there’s little that store managers can do to quickly remedy the situation. And unfortunately, an unhappy customer can easily become an ex-customer.

However, that’s about to change. On November 5, 2019, Paytronix Systems, Inc. introduced FEEDback℠, a new Order & Delivery module designed to help store managers swiftly identify and respond to guests who have an unsatisfactory food delivery experience.

[…]

Why the Customer Feedback Loop Is So Important

This blog has recently been focused on simplifying the shopping process. We’ve recommended ways that restaurants and c-stores can make the shopping experience more convenient and we’ve delved into the technologies that will help enable those experiences in 5 Ways To Help Create a Frictionless Customer Experience.

Additionally, greater detail on the subject can be found in the new Paytronix e-book: Convenience Is the New Currency: How Decreasing Friction Increases Profits.

Some of the biggest brands are adopting the strategies and technologies needed to achieve a frictionless shopping experience. But true frictionless commerce can be a moving target.

[…]

5 Ways To Help Create a Frictionless Customer Experience

Brands are constantly searching for ways to make the customer experience easier and more rewarding. After all, a better shopping experience will increase customer loyalty, visits, and spend.

How can restaurant and c-store brands make the shopping experience simpler at a time when consumers expect the items they order to literally appear on their doorstep? Whether they are shopping online, on their phones, or in the store, your customers seek convenience. The answer – by creating a frictionless customer experience.

What is a Frictionless Customer Experience?

In business terms, “friction” refers to how easy or difficult it is for a consumer to reach the end goal of making a purchase. Every element that makes an experience less convenient adds friction. However, many business owners are entirely unaware of exactly how much friction their average customer experiences with each transaction. Decreasing friction not only increases sales and brand loyalty, but it can also lure shoppers away from competitors.

[…]