Michelle Tempesta
Michelle Tempesta
Listening to the market, making recommendations for scalable product requirements, and developing useful content are the services that Michelle’s group brings to Paytronix users. Her constant thirst for marketing results is underpinned by a BS in marketing from Plymouth State University and an MBA from UIC.

Panera Enters the Subscription Game

Panera Bread recently became the latest big-name restaurant brand to enter one of the hottest segments of the loyalty market: subscriptions. We’re proud to be part of that launch, as the program is built on our loyalty platform.

At $8.99 per month, the MyPanera Coffee subscription gives customers unlimited coffee or hot tea for the price of about four cups of coffee. This program exemplifies how smart, forward-thinking brands are embracing subscription models.

Subscription programs tend to operate in one of these three ways:

  • Recurring payments – As with the Panera program, subscribers pay for a given time period. Cancellation can occur at any time.
  • Lump-sum payment with time-bound usage – The industry standard is Olive Garden’s Never Ending Pasta Pass, which allows unlimited meals for nine weeks. Limiting the number of passes sold provides customers with a sense of exclusivity.
  • Lump-sum payment with limited times or items – An example is the Grill Pass offered by HuHot Mongolian Grill. Last summer, loyalty members could spend $50, $100, or $200 to buy 5, 11, or 25 meals. 

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Braille Gift Cards: Is Your Brand ADA Compliant?

As we close out 2019, millions of people will exchange restaurant gift cards as holiday gifts. In fact, the holiday season is the biggest time for gift card purchases, accounting for as much as half of annual restaurant gift card sales.  

This year, however, a new concern cropped up as we neared Black Friday. In the weeks and months leading up to the official start of the holiday sales season, plaintiffs in New York filed several lawsuits accusing brands of violating the Americans with Disabilities Act by not offering cards that can be read by the blind. More than 100 suits name retail and restaurant chains, accusing them of violating Title III of the ADA by denying those who are legally blind with equal access to goods and services. While these suits are in New York, they could affect brands nationwide and not only gift cards, but also fare cards, credit cards and other similar products

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Food Delivery App New Feature to Improve Customer Experiences

Americans are spending more on food delivery than ever before, and this trend is expected to continue. After being valued at $17.5 billion in 2018, the U.S. online food delivery market is predicted to grow to more than $24 billion in 2023.

So it’s no wonder that brands are increasingly incorporating an off-premises channel into their overall business model. When combined with a loyalty program, online orders expand an additional 18%.

But no matter how hard brands try to provide a flawless food delivery experience for their guests, it’s inevitable that mistakes will occur. While most order-and-delivery systems allow disappointed guests to provide useful feedback, there’s little that store managers can do to quickly remedy the situation. And unfortunately, an unhappy customer can easily become an ex-customer.

However, that’s about to change. On November 5, 2019, Paytronix Systems, Inc. introduced FEEDback℠, a new Order & Delivery module designed to help store managers swiftly identify and respond to guests who have an unsatisfactory food delivery experience.

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Why the Customer Feedback Loop Is So Important

This blog has recently been focused on simplifying the shopping process. We’ve recommended ways that restaurants and c-stores can make the shopping experience more convenient and we’ve delved into the technologies that will help enable those experiences in 5 Ways To Help Create a Frictionless Customer Experience.

Additionally, greater detail on the subject can be found in the new Paytronix e-book: Convenience Is the New Currency: How Decreasing Friction Increases Profits.

Some of the biggest brands are adopting the strategies and technologies needed to achieve a frictionless shopping experience. But true frictionless commerce can be a moving target.

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