Paytronix’s Customer Insights consists of predictive models measuring a guests “likelihood to” take an action and visualizes their scores in one easy-to-understand dashboard. By leveraging artificial intelligence you can then create custom programs to deliver amazing returns.
For example, by sending emails to those “most likely to open,” we’ve seen a huge impact on how Google sorts email, increasing the delivery rate, open rate, and actions taken. And that’s only scratching the surface of what’s possible.