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What Guests Really Think of Your Menu

Think Of Menu Brief Cover

This brief focuses on a crucial component of your restaurant's overall success strategy - menu engineering. By looking deep into the data you can determine what menu items are worth keeping and which ones should be eliminated. It goes far beyond simple sales numbers, and it can often be a mistake to eliminate a menu item just because it's a low seller. 

Read on to discover how you should think about your menu and what actions you can take to build the most effective menu for your restaurant. 

 
Are You Keeping Your Loyal Guests Active?
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How well is your brand keeping your most loyal guests engaged? This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of program, and tips for improving activity with a few key strategies.