Understanding Gen Z

Converting the next generation into customers for life.

Using data and interviews from a Paytronix-supported Tufts University study about Gen Z, this e-book examines some key data for this demographic, analyzes their defining wants and expectations, and makes comparisons to previous generations. It also offers strategies for how convenience stores and restaurants can win Gen Z’s loyalty.

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Operating During COVID-19

Finding success in the COVID-19 "new normal" will require adopting new strategies, implementing new technologies, and embracing change – even after the pandemic subsides. In this e-book, find statistics on the current restaurant landscape, critical guest engagement tools, and three major trends that will shape the future of the restaurant industry.