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Understanding Gen Z

Converting the next generation into customers for life.
Genz Ebook Cover

Using data and interviews from a Paytronix-supported Tufts University study about Gen Z, this e-book examines some key data for this demographic, analyzes their defining wants and expectations, and makes comparisons to previous generations. It also offers strategies for how convenience stores and restaurants can win Gen Z’s loyalty.

Download this e-book to learn more.