Is Facebook an Effective Marketing Tool?

This article evaluates the effectiveness of a Facebook page by quantifying impressions, fan spending behavior, and three levels of fan page activity.

 
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Why Brands Like Panera are Winning Big With Subscriptions

Subscriptions are everywhere you turn – from streaming video platforms to pet and beauty supplies.  As consumers have become used to interacting with subscriptions in nearly every aspect of their daily lives, restaurants too have a great opportunity to capitalize on this trend.

 

Watch this webinar to learn more about how subscriptions helped Panera see visit frequency growth of more than 200% and a 70% increase in food attachment - and how you can too.