Is Facebook an Effective Marketing Tool?

This article evaluates the effectiveness of a Facebook page by quantifying impressions, fan spending behavior, and three levels of fan page activity.

 
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Operating During COVID-19

Finding success in the COVID-19 "new normal" will require adopting new strategies, implementing new technologies, and embracing change – even after the pandemic subsides. In this e-book, find statistics on the current restaurant landscape, critical guest engagement tools, and three major trends that will shape the future of the restaurant industry.