ANNOUNCING THE WINNERS! The Loyaltees Awards highlight leading and innovative brands in the restaurant and retail industries. When it comes to incredible guest engagement strategies, this year's winners set a new standard of excellence.
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This article evaluates the effectiveness of a Facebook page by quantifying impressions, fan spending behavior, and three levels of fan page activity.
Loyalty programs deliver outstanding financial returns by motivating guests to visit more often and spend more with each visit. However, one loyalty program style does not necessarily work for all restaurant brands and service types. Learn about a variety of different programs to find the right fit for your brand.