Aggregators: The Cost of Convenience

2022 Digital Divides October Hero Image Paytronix

Food delivery aggregators have greatly disrupted the restaurant industry in both positive and negative ways. Many con­sumers came to rely on these platforms for meal deliveries during the COVID-19 crisis and, in turn, helped keep restau­rants in business while their customers stayed at home. 

PYMNTS’ latest research finds that 17 per­cent of consumers in the United States who regularly purchase food from restau­rants used an aggregator to order from their favorite table-service restaurant or quick-service restaurant (QSR) at least once in the last three months. Roughly two-thirds of aggregator users say conve­nience is a primary reason they use these platforms. More than half of consumers who do not use them, however, say the costs are a deterrent.

The inaugural edition of The Digital Divide, Aggregators: The Cost Of Convenience, a PYMNTS and Paytronix collaboration, examines the spending habits of restau­rant customers in the U.S. We surveyed 2,213 adults who purchase food from restaurants at least once a month — including dine-in, delivery and pickup — between September 2 and 9 about how they place orders, how much they spend and the impact of the pandemic on their purchases. This report focuses on food delivery aggregators, a convenient but often costly way to order food that leaves consumers with a decidedly mixed impression.

Download the report today to see what we learned.

 
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