Menu Category Management
Continuing our advancements to Menu Optimization, this quarter we also released Dynamic Categories, a new enhancement that simplifies how you organize and promote items across your digital menus. Instead of manually creating duplicate entries, Dynamic Categories allows you to tag items once and automatically populate categories with those tagged items. This automation keeps menus fresh, reduces backend clutter, and enables quick adjustments for seasonal specials or high-margin favorites without technical intervention.
Because promotions and seasonal strategies can go live instantly with minimal effort, you can be sure your featured items are always visible without extra effort. This streamlined approach not only saves time but also improves consistency across locations, making it easier to spotlight trending items and drive engagement.
SMS Enrollment
SMS Enrollment or Enroll at POS is a long awaited solution we recently implemented that acts by recruiting guests using only their phone numbers. This change, while simple, will greatly improve the rate at which your loyalty program scales. Why? Firstly, by capturing guests at the moment of intent, you’re recruiting them when they’re already purchasing from your brand giving them the opportunity to benefit further from any sign-up bonus that they are eligible for. Other forms of loyalty enrollment include additional steps adding friction and time to a transaction deterring guests. By allowing guests the opportunity to join with just their number, you’re drastically cutting the work necessary to enroll, reducing friction on the guest experience, helping with checkout bottlenecks. as well as reducing the operational complexity needed to get a sign up over the line.
For marketers, SMS Enrollment is an opportunity to expand your known guest database, grow your loyalty program and encourage follow up visits via discount when they provide additional information.
Enrollment Verification
We have launched SMS Enrollment Verification to add a critical fraud prevention layer by requiring guests to verify their mobile number with a one-time code during signup. After verification, participating guests' phone numbers are logged to prevent multiple accounts leveraging the same phone number. This ensures every new member is authentic, protecting loyalty program economics and improving data quality for marketing teams.
By requiring phone number verification, SMS Enrollment Verification makes it significantly harder for guests to create multiple accounts. Unlike email addresses, phone numbers are more difficult to acquire in bulk, creating a strong deterrent against fraud and protecting the profitability of generous registration rewards. Fraudulent accounts pollute guest databases, skewing campaign performance metrics and making it harder to understand true guest behavior. SMS verification ensures that every enrolled member has a valid, verified contact method, giving marketing teams confidence in their data and enabling more accurate segmentation and targeting.
