Enhancements to Tracking: Google Tag Manager & MetaPixel
Paytronix has enhanced Online Ordering with additional fields to empower clients to include tracking information from Google Tag Manager (GTM) and Meta Pixel, giving brands deeper visibility into how guests interact with their digital campaigns. These improvements automatically capture and pass through valuable data, like UTM parameters and guest actions.
Best of all, this data flows directly into GTM or Meta Pixel, making it easier than ever to validate campaign performance, refine targeting, and make smarter marketing decisions without extra dev work.
Upsell Before and After the Purchase: Post Sale Cross Sell
Post Sale Cross Sell is the latest expansion of the Cross Sell functionalities. Now instead of providing recommendations before guests finalize their purchase, Post Sale helps boost revenue by offering guests relevant add-ons after checkout. This means no disruption, and no risk of cart abandonment. It’s a seamless way to increase average order value while delivering a more personalized experience at the end of the transaction.
Operators can choose from manual, AI-driven, or category-based price-based strategies to tailor the cross-sells to their business goals. The tool is now available to all Online Ordering clients and is a first-of-its-kind feature in hospitality. It taps into proven eCommerce tactics that brands like Amazon make use of regularly, who attributes up to 35% of its revenue to upsells and cross-sells, and Shopify reports post-checkout offers lead to guaranteed sales.
