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What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

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Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

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About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

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Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

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Learn more about topics important to the restaurant and c-store customer experience.
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Watch brief videos for tips and strategies to connect with your customers.
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2 min read

Cyber Monday is the New Black Friday for Restaurant Gift Cards

eGift is now the primary driver of holiday gift card sales 

 

Newton, MA – November 30, 2022 – Cyber Monday is the new Black Friday. That’s what emerged when Paytronix, the most advanced digital guest experience platform and a leader in restaurant gift card sales, examined restaurant gift card sales during the first weekend of the 2022 holiday shopping season. Paytronix data suggests, however, that Black Friday continues to be the time that consumers look to put larger values on their cards, with fine-dining cards having the best showing.

For the full holiday weekend, overall gift card sales were mixed, with the number of cards sold down nearly 6.8% from 2021, even as the average dollar amount loaded per card rose 8.4%. Overall dollar sales increased 1.1% year over year from 2021 to 2022.

Cyber Monday, however, has assumed the mantle as the day of choice to purchase gift cards, with overall card sales up nearly 13.8% and a whopping 17.9% rise in overall dollar sales from 2021. eGift drove much of this gain, with a 31% increase over 2021 for an overall dollar sales increase of nearly 50%.

“As far as the restaurant industry is concerned, Cyber Monday is the true start of the holiday shopping season,” said Paytronix Chief Data Officer Lee Barnes. “The pandemic truly completed the industry’s shift from physical to digital gift cards. What we’re seeing now is the industry embracing that change by running deals and promotions aimed at Cyber Monday.”

That doesn’t mean Black Friday is entirely done, as the average amount loaded per card that day increased 18.6% year over year. What’s more, the fine-dining segment showed a modest increase, suggesting that consumers look to make higher value purchases early.

Other findings include:

  • Digital drives the market — with Cyber Monday, more physical cards sold on that day compared with 2021, suggesting that digital deals are also driving physical card sales.
  • The number of eGift cards sold during the first holiday sales weekend of 2022 doubled since 2019, demonstrating that the major shift happened during the pandemic.
  • Fine-dining and family restaurants showed the biggest sales increases, while quick service (QSR) and fast-casual brands showed declines.

This early look at holiday gift card sales supplements the Paytronix Annual Gift Card Sales Report: 2022, which surveys over 200 brands about their annual gift card sales over the course of the year.

Methodology

Following trends in closed-loop restaurant gift card sales, the Paytronix Black Friday Gift Card Sales Research includes data from gift card sales from November 25, 2022 through November 28, 2022, including both full-service and quick-service restaurants. The 2019 to 2022 data looks at 281 brands, while the 2021 to 2022 data looks at 367 brands.

About Paytronix Systems, Inc.

Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 1,800 brands across 34,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 225 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix delivers artificial intelligence features that motivate increased visits and spending throughout the customer journey. For more information, visit www.paytronix.com.

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