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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Paytronix Reports 43% Increase in Year-Over-Year Holiday Gift Card Sales

Data shows a return to pre-pandemic numbers, but with some caveats. 

Newton, MA– January 3, 2022 –  Paytronix Systems Inc, the most advanced digital guest experience platform, today released a preliminary analysis of restaurant holiday gift card sales, which suggests a return to normal for some brands and predicts a strong start to 2022Early indicators show this season finishing slightly ahead of 2019, the last year before the pandemicbut when looking one step deeper, the data suggests a large divide between winners and losers.  

Overall, Paytronix numbers indicate a 43% increase in the number of cards sold, when comparing the 2021 holiday season (November 1 through December 24) to the 2020 season. When compared with 2019, restaurants sold 6% more cards overall.  

In terms of total value added to cards, 2021 numbers were 57% ahead of those in 2020 and 4.7% larger than in 2019. Numbers were more even when looking at the average amount loaded. Consumers in 2021 loaded an average of $35.34 compared with $32.03 in 2020 and $35.84 in 2019. 

The sales numbers exceed the early indications shown when Paytronix examined Black Friday restaurant gift card sales. 

It’s clear that the restaurant industry is starting to recover from the pandemic, but the nature of that recovery will continue to reveal itself as we take a deeper look at the numbers,” said Paytronix CEO Andrew Robbins. When we look at the median vs. mean sales, we see a divergence, suggesting that some restaurants and restaurant types are getting the bulk of the gains. We also saw an initial surge in fine dining sales on Black Friday that could point to a consumer desire to return to in-person dining. But that early sales spark could have been derailed by the emergence of Omicron during the last few weeks of the season.” 

The gift card sales data points to a strong start to 2022. A survey from the National Restaurant Association found that 62% of consumers hoped to receive a restaurant gift card as a holiday gift, and 24% of respondents said they would spend those cards as soon as possible. 

This holiday gift card sales analysis is part of a larger analysis that will be published in 2022. This research will supplement the Paytronix Annual Gift Card Sales Report: 2021, which surveys brands about their annual gift card sales over the course of the year. Paytronix offers an in-depth look into holiday gift card sales, sales by channel and service type, anticipated redemption, and new insights on eGift cards. With the online ordering industry expanding, the report also examines the impact of gift cards redeemed online. 

Methodology 

Paytronix analyzed the anonymous aggregate gift card sales for 277 merchants from November 1, 2021, through December 24, 2021, and includes data from those same merchants covering the 2019, 2020, and 2021 holiday seasons. 

Paytronix Systems, Inc. 

Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 500 brands across 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix generates Big Data consumer insights that motivate increased visits and spend. For more information, visit www.paytronix.com. 

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