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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
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Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

P.F. Chang’s Gets More Efficient with Marketing

NEWTON, MA – September 12, 2019 – Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced that P.F. Chang’s has migrated its rewards program to the Paytronix Platform and launched a new mobile app custom-built by Paytronix. In making the switch, P.F. Chang’s is able to get to know both its guests and their behavior to achieve a true one-to-one marketing strategy.

First launched in July 2015, P.F. Chang’s Rewards® is available to customers at the brand’s 214 U.S. restaurants. The program has approximately four million members.

Today, P.F. Chang’s operates both an email club and a loyalty club. The savvy group has found that each offer dollar invested in its loyalty program has an 8-10% greater impact on sales when compared to the same offer investment in its email program.

“P.F. Chang’s moved its loyalty program to Paytronix so that we could be more strategic,” said Alexis Flores, manager of CRM and loyalty at P.F. Chang’s. “Leveraging the Paytronix Data Insights program, P.F. Chang’s is able to get deeper into its relationship with its guests so that we can think about our loyalty program and business as a whole.”

“One of the premiere restaurant brands, P.F. Chang’s is a prime candidate for Paytronix Data Insights,” said Michelle Tempesta, head of marketing, Paytronix Systems, Inc. “Paytronix is helping them dig deep into their rich trove of customer data, mine it, and then use that information to strategically lift overall visits.”

The new custom-built P.F. Chang’s mobile app combines both loyalty and online ordering for a seamless guest experience. Guests can use the app to order delivery or pickup, make an in-app payment, join the rewards program, redeem offers and rewards with in-app orders, view their rewards account, save and reorder favorite items, make a reservation, and purchase gift cards.

The P.F. Chang’s mobile app is available for download at:

The App Store : https://apps.apple.com/us/app/p-f-changs/id1474244475?ls=1
Google Play: https://play.google.com/store/apps/details?id=com.pfchangs.order&hl=en_US

About Paytronix Systems, Inc.

Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 400 brands across nearly 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix generates Big Data consumer insights that motivate increased visits and spend. For more information, visit www.paytronix.com.

About P.F. Chang’s

Founded in 1993 by Philip Chiang and Paul Fleming, P.F. Chang’s is the first multi-unit restaurant concept in the U.S. to honor and celebrate the 2,000-year-old tradition of wok cooking as the center of the guest experience. Since inception, P.F. Chang’s chefs have been hand-rolling dim sum, hand chopping and slicing all vegetables and meats, scratch cooking every sauce and wok-cooking each dish, every day in every restaurant. Today, P.F. Chang’s has more than 18,000 employees and 300 restaurants, including three airport locations, in 25 countries and territories. For more P.F. Chang’s news, promotions and store openings, or to make reservations, visit pfchangs.com and follow us on Facebook, Twitter @PFChangs and Instagram.

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