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What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Drive brand engagement by providing fast, frictionless guest payments.


Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Launch your programs with more than 450 existing integrations.


About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
A collection of press and media about our innovations, customers, and people.
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
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Order & Delivery Login


Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
Learn more about topics important to the restaurant and c-store customer experience.
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
See how your brand stacks up against industry benchmarks, analysis, and research.
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Wow Bao Launches First Virtual Kitchen National Loyalty Program Powered by Paytronix

Points-based ‘Bao Bucks’ rewards guests for ordering directly from Wow Bao


Bao Bucks from Wow Bao

Chicago & Newton, Mass. – May 19, 2022 – Wow Bao and Paytronix Systems, Inc. announced today the launch of Bao Bucks®, the first virtual kitchen rewards program via Paytronix, provider of the most advanced digital guest experience platform.

Wow Bao is an innovative fast-casual concept that has launched 600+ virtual kitchens that transforms any commercial space into an Asian restaurant. Built on the Paytronix platform, the new custom loyalty program is designed to provide Wow Bao with a direct way to connect with customers, get to know them better, and to surprise and delight them with individualized rewards.

“As the leader in the virtual dining segment, we continue to innovate and evolve for our restaurant partners and our guests. Thanks to Paytronix, Wow Bao is the first virtual brand to offer loyalty on a national scale. Together we will enhance the guest experience, increase our volume of repeat orders, and drive more sales to our partners,” said Geoff Alexander, President & CEO of Wow Bao.

Bao Bucks, which combines DoorDash Storefront and the Paytronix-powered loyalty program, enables members to earn one point for every dollar spent on food and beverages ordered exclusively through For every 100 points, guests receive $7.00 in Bao Bucks. The Bao Bucks rewards program is currently available for all orders placed via nationwide and in Canada for all 600+ Wow Bao locations, and soon to be available in both Mexico and the UK.

“Creating a national brand is a huge challenge, and Wow Bao is making all the right moves,” said Paytronix CEO Andrew Robbins. “The idea of ‘virtual brand’ is really taking hold in the industry, but a key challenge remains working out a balance with third-party delivery services. Smart brands, like Wow Bao, are using loyalty programs to convert customers over to their own platform. Not only is this cheaper for the guest, but it also enables Wow Bao to learn more about their customers.”

The Wow Bao virtual kitchen is an affordable way for restaurant brands to expand their menus with little to no overhead costs. Wow Bao conveniently provides restaurants with its signature Bao, pan-seared potstickers, delectable dumplings, and flavorful rice bowls to be freshly prepared by trained restaurant teams. Subsequently, Wow Bao orders contribute directly to the restaurant’s bottom line without requiring expensive dining space or waitstaff.

A subsidiary of the restaurant group, Lettuce Entertain You, Wow Bao offers in-house marketing, online training, operational support, supply chain coordination, and third-party vendor support to get a new line of business up and running in as little as five weeks with potential to earn six figures in additional revenue.

Visit Paytronix at Booth #6259 and Wow Bao at Booth #3446 at the National Restaurant Association show, May 21 – 24, 2022, at McCormick Place in Chicago: NRA floor plan.

About Wow Bao

Wow Bao is a fast-casual Asian concept started in 2003 in Chicago and now in more than 600 locations across the U.S. as well as in grocery stores and airports. Wow Bao is famous for its steamed bao, potstickers, dumplings, rice and noodle bowls. For more information, please visit or find us on Facebook and Instagram.

About Paytronix Systems, Inc.

Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 1,800 brands across 34,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 225 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix delivers artificial intelligence features that motivate increased visits and spending throughout the customer journey. For more information, visit

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Media Contacts:

Chuck Tanowitz  
Paytronix Systems, Inc. 

Amy Cheronis 
The Scratch Collective 

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