3 Customer Referral Program Tactics That Win More Guests

A customer referral program is a marketing strategy that rewards existing customers for bringing in new ones. People trust recommendations from friends far more than traditional advertising, leading to stronger conversions and higher satisfaction.  

Referred customers tend to spend more over time, increasing lifetime value. They also retain longer because they enter the business with built-in confidence, making referrals one of the most efficient acquisition channels a restaurant or c-store can use. 

Instead of relying solely on paid ads, businesses can encourage satisfied guests to become active advocates. A well-designed referral program both the referrer and the new guest, creating a balanced exchange that feels fair and motivating.  

Discounts, perks, and gifts give customers a tangible reason to talk. The energy of word of mouth can replace costly campaigns while keeping messaging authentic, especially when rewards fit habits and are easy to earn.  

Referral programs also strengthen existing loyalty programs by adding an extra engagement loop. Rewards reinforce behavior, and referrals extend it, helping customers return more often, spend more each visit, and feel more invested in the brand. 

This article explores how your restaurant or c-store can use a customer referral program to influence revenue, retention, reviews, and reputation. It also explains how our restaurant loyalty software supports smoother referral journeys across digital and in-store experiences. 

Understanding Customer Referral Programs 

A customer referral program offers rewards when current customers bring in new ones. The concept is simple: someone shares a link or code with their contacts, and both people receive benefits when a purchase happens. This makes participation clear and inviting. 

Incentives vary depending on the business model. Some restaurants give store credit, while c-stores might offer complimentary snacks or fuel discounts. Cash-based rewards also work well when the goal is high-volume participation. 

The referral process usually starts with the customer sharing a link through email, text, or social media. Restaurants and c-stores benefit from links that are fast to share and easy for customers to understand. When the new guest redeems it, the referrer gets a reward. 

Businesses can manage referrals manually, but referral software streamlines the process. Referral platforms track every share, reward, and conversion. This prevents errors and gives customers instant clarity over their rewards. 

In practice, this means a customer can scan a QR code on a receipt, send a link to a friend, and receive credit as soon as the friend places an order. Restaurants often place QR codes on takeout packaging. C-stores commonly use printed shelf talkers or pump toppers. 

Main Types  

1. Direct Referrals 

Direct referrals happen when an existing customer personally recommends a business to friends or family. For example, a diner might tell a friend, “You have to try the new vegan burger at GreenPlate, it’s amazing and worth every bite,” prompting a visit. 

Restaurants can formalize this by giving customers unique referral links or unique codes. A café could provide a digital code, and when a friend uses it, the referrer receives a free drink or dessert, creating a tangible reward for sharing. 

In retail, direct referrals often occur online. A boutique might offer a “Send to a friend” option via email, where the friend receives 10% off their first purchase and the referrer earns store credit, encouraging both sides to engage with the brand. 

2. Incentivized Referrals 

Incentivized referrals provide a reward explicitly for the act of referring a new customer. This type of customer referral scheme motivates participation because customers clearly see the benefit of each referral.  

Retailers can apply similar strategies with points or discounts. For example, a clothing store may run a program where referring three friends earns a $20 gift card, and the referred friends receive a 10% welcome discount, making the incentive compelling for both parties. 

These programs also benefit businesses by tracking referrals efficiently. Using digital platforms, a convenience store can monitor which customers generate the most successful referrals and offer bonus rewards during slow periods, maximizing engagement and driving repeat visits. 

3. Review-Based Referrals 

Review-based referrals leverage customer feedback to attract new customers. A diner might leave a review saying, “The sushi platter was excellent, and I brought two friends who loved it too,” indirectly encouraging others to visit the restaurant. Many referral programs also run referral contests to amplify engagement. 

In retail, positive reviews can include referral incentives. For instance, an electronics store might post a testimonial like, “I bought my headphones here, referred my sister, and we both got 15% off our next order,” showing potential customers the benefit of participating. 

This type of referral program works well for online-first strategies. Encouraging reviews on Google, Yelp, or social media while linking them to referral codes allows businesses to convert positive feedback into measurable new customer acquisitions efficiently. 

Setting Up a Customer Referral Program 

Setting up a customer referral program requires planning and strategy to ensure it motivates both existing and new customers. A successful program aligns with business goals, fits the customer base, and offers rewards that feel valuable and achievable. 

1. Defining Program Goals

The first step in setting up a customer referral program is to define the program’s goals clearly. Understanding what you want to achieve ensures that every component of the program, from incentives to communication, aligns with desired outcomes. 

Set Clear Goals to Drive Growth 

The first step in setting up a customer referral program is to define clear objectives. Businesses may aim to increase acquisition, improve customer retention rate, or boost sales through targeted referral incentives. 

Tracking key performance indicators (KPIs) such as referral conversion rates, repeat purchases, and overall revenue lift ensures the program stays aligned with these goals. Restaurants, for example, might track how many new diners visit after receiving a referral coupon. 

Design a Program That Fits Your Brand 

Every business is unique, so referral schemes should reflect brand identity and customer experience. A multilocation café chain may offer points redeemable at any location, while a specialized dessert shop could provide free pastries for successful referrals. 

Top convenience stores might focus on immediate perks like discounts on popular snacks to make referrals feel simple and rewarding. Tailoring the referral scheme ensures it resonates with the target audience and encourages genuine engagement.  

Understand Your Customers to Maximize Referrals 

Knowing your customer base is crucial for a successful referral program. Analyze spending patterns, preferences, and visit frequency to identify who is most likely to participate and which incentives will motivate them to refer friends. 

For instance, a fast-casual restaurant might find that regular weekday visitors respond best to bonus loyalty points, allowing the business to target them with referral campaigns. A boutique retail store may increase referrals by offering exclusive early access to new products, ensuring campaigns are relevant and effective. 

By understanding these patterns, businesses can tailor messaging, choose the right incentives, and time promotions strategically, directly boosting the number of referrals and engagement with the program. 

Choose Incentives That Actually Motivate 

Incentives must feel meaningful to inspire action. Restaurants could offer free menu items, birthday discounts, or exclusive tasting events, while retail stores may provide gift cards, special deals, or exclusive products. 

Experimenting with limited-time promotions or tiered rewards can further boost engagement. For example, offering double points for referrals during slower periods encourages members to participate consistently. 

Build Loyalty While Expanding Your Customer Base 

Referral programs should strengthen loyalty as they attract new customers. Rewarding members for successful referrals creates a sense of value and belonging, which increases repeat visits and long-term engagement. 

This approach works across business types: C-stores can offer recurring perks for top referrers, restaurants can host “referral nights” to encourage friends to dine together, and retail shops can provide exclusive products to returning customers. The combined effect drives sustainable growth and a loyal customer base. 

2. Create the Referral Program

Building the program includes choosing the right incentives. A bakery could offer a free pastry for every friend referred, while a regional restaurant chain might provide a $10 credit for both the referrer and new customer to encourage higher engagement. 

The program design should be easy to use and transparent. A fast-food chain can provide digital referral codes through a mobile app, showing real-time tracking of rewards to keep participants motivated and informed. Ensuring data privacy and secure handling of personal information reinforces trust and compliance with regulations. 

Defining clear policies ensures fairness and reliability. Restaurants and c-stores should communicate expiration dates, redemption rules, and how to apply rewards, making sure customers know exactly what they’ll receive when referrals are successful. Clear data protection practices add confidence that their information is safe throughout the referral process. 

Map the Full Referral Journey Step-by-Step 

A strong customer referral program should guide customers through a clear and predictable path. Mapping this journey helps businesses remove friction, making it easier for both the referrer and the new guest to complete each step. 

The journey begins when an existing customer sees a referral prompt. This might appear in a loyalty app, on a receipt, or through an email or text marketing. Restaurants can use in-app banners to highlight new referral campaigns, while c-stores may place QR codes near checkout for quick access. 

Once the customer decides to share, the program should simplify the process. Prefilled SMS or social messages allow guests to send invites with a single tap, increasing the chance of a quick share. A café, for example, can prompt users to “Invite a friend for a free drink” right from the app’s home screen. 

After the new guest receives the link, they redeem it online, at the counter, or within the loyalty app. Clear instructions avoid confusion. When the redemption is complete, issuing rewards should happen instantly to reinforce trust and encourage customers to refer again. 

Over time, a smooth referral flow creates predictable engagement loops. Each step feels intuitive, making it more likely for customers to repeat the process and bring more guests into the business. 

3. Identifying Referral Sources

Once defining the program’s goals, the next step is selecting the channels that will drive referrals. Each source has unique strengths and reaches different segments of your audience.  

• Leverage social media: Platforms like Facebook, Instagram, and LinkedIn allow businesses to reach large, active audiences. Private referral messaging apps, such as WhatsApp or Telegram, provide a more personal channel for sharing referral links directly with friends and family members.  
• Tap into email marketing: Email campaigns are a reliable way to engage existing customers with referral opportunities. Including referral links in newsletters or dedicated emails encourages clicks and tracking of program performance. 
• Use in-store promotions: In-store signage, tabletop cards, or checkout prompts can inform customers about referral programs at the point of purchase. This ensures high visibility and immediate awareness among engaged visitors. 
• Incorporate content marketing: Websites and restaurant SEO articles provide an avenue for organic promotion of referral programs. Linking program details in informative content helps educate customers while encouraging participation. 
• Engage community forums: Active forums like Reddit or Quora can serve as platforms to share referral program benefits. These spaces allow businesses to connect with potential customers who are already discussing related topics. 
• Build partnerships and professional networks: Collaborating with complementary businesses or industry networks expands the referral reach. Partners can share program information with their audience, introducing new potential customers. 
• Utilize advertising: Paid channels, such as online ads or sponsored posts, help amplify referral program awareness. Targeted advertising ensures your program reaches the right audience efficiently and effectively. 

Implementing a Customer Referral Program 

Launching a customer referral program requires careful planning and clear communication. Even with a strong setup, initial engagement can be slow, and then businesses need consistent promotion to motivate existing customers to share the program with new guests. 

1. Launching the Program

Once the referral program is ready, businesses should focus on making it visible and easy to participate in. Early promotion sets the tone, encouraging customers to start to refer-a-friend program and family while demonstrating the value of participating.  

• Sending out email notifications: Create messages that are clear and engaging, such as: "Share your love for us and get $5 off your next visit when your friends join!" This encourages immediate action and makes the incentive obvious. 
• Creating social media posts: Develop shareable content, including blog posts, videos, designs, or guides with direct sharing buttons. "Invite your friends to try our new menu items and earn exclusive rewards for each referral." 
• Offering in-store promotions: Include physical cards or signage at checkout that inform customers about the referral program. "Bring a friend and both of you get a free drink. Ask us how!" 
• Website and referral landing: Promote the program on your website with a dedicated referral landing page, highlighting the benefits and steps to participate. Messaging can read: "Refer friends easily online and unlock rewards automatically." 
• Apps and loyalty programs: Integrate the referral program within your mobile app or digital loyalty system. Push notifications can say: "Your friends just joined! Claim your reward now," keeping engagement high and participation seamless. 

2. Managing the Program

Managing referrals involves tracking progress and making adjustments based on real-time performance. This ensures the program remains effective and continues to motivate customers. 

• Monitoring the number of referrals: Track how many referrals each customer generates to identify top advocates and patterns in referral behavior.
• The conversion referral rate: Measure how many referred customers actually make a purchase to determine the effectiveness of the referral program.
• The overall ROI of the program: Compare revenue generated by referrals against program costs, including incentives and operational expenses, to assess the program’s overall performance. 

Continuous management and promotion keep the program visible and relevant. Reminding customers of rewards, highlighting success stories, and updating incentives ensure engagement remains high, driving long-term growth and strengthening loyalty.  

9 Best Practices for Customer Referral Programs 

Implementing client referral programs is one thing, but making it effective and sustainable requires strategy. The following best practices provide practical ways to maximize engagement and drive long-term growth.  

1. Reward Customers With Meaningful Incentives

Offering rewards that feel valuable encourages participation and repeat referrals. Whether it’s a free menu item, store credit, or exclusive perks, the incentive should match the effort the customer puts in to share your brand. 

In restaurants, this could mean giving a complimentary appetizer for every three referrals, while convenience stores might offer referral bonus points redeemable for popular products. The key is to make the reward immediately desirable and attainable. 

2. Make Referring Easy and Hassle-Free

A complicated referral process discourages participation. Provide clear instructions, simple links or codes, and ensure customers can complete the process in a few clicks. 

For example, a small café might allow customers to refer friends directly through a mobile app, while a multilocation retail store could embed referral buttons on email receipts. Convenience is central to success. 

3. Deliver Rewards Promptly

Customers expect timely recognition for their efforts. Delays in delivering rewards can reduce trust and motivation, undermining the program’s effectiveness. 

Quick payout of incentives, such as instant store credits or digital coupons, demonstrates reliability and reinforces positive behavior. Prompt rewards show the brand values its advocates. 

4. Promote Your Program Widely

Even the best customer referral program fails if customers don’t know about it. Use multiple channels, including social media, email campaigns, in-store signage, website banners, and app notifications. 

A restaurant could highlight its referral program in a loyalty app while a convenience store might include a referral card in every purchase. Consistent messaging across channels ensures maximum reach. 

5. Personalize Communications

Tailoring messages to different customer segments increases relevance and engagement. Recognize customer preferences, past behavior, or referral milestones in your communications. 

For instance, a frequent diner might receive a message like, “Invite a friend to try your favorite dish and earn double points!” Personalization strengthens connections and boosts participation rates. 

6. Track Progress and Adjust Accordingly

Monitor referral metrics, such as the number of referrals, conversion rates, and reward redemption patterns. Use data to identify trends and gaps in the program. 

If one type of reward isn’t motivating referrals, swap it for something more appealing. Continuous optimization ensures the program evolves with customer behavior and stays effective. 

7. Automate Where Possible

Referral marketing software can streamline tracking, reward delivery, and communications, freeing staff to focus on customer service. Automation reduces errors, improves efficiency, and makes program management scalable. 

For example, apps can automatically send referral reminders, track new customer sign-ups, and issue digital rewards instantly. This keeps the program active and frictionless for both staff and participants. 

8. Celebrate Top Referrers to Encourage More Participation

Recognizing your most active referrers motivates others to join in. Public appreciation builds community, especially when customers see real examples of people benefiting from the program.  

Restaurants can highlight monthly “Top Referrers” on receipts, menu boards, or loyalty apps, while c-stores might offer small bonus perks to those who reach a referral milestone. 

This simple recognition encourages friendly competition and makes customers feel valued. Over time, celebrating achievements boosts engagement and keeps the referral program lively and visible. 

9. Test New Incentives and Refresh the Program Regularly

Referral programs can lose momentum if rewards never change. Testing fresh incentives keeps the program exciting and helps identify what motivates customers at different times of the year. Restaurants might offer seasonal menu items as limited-time rewards, while c-stores can try promotions linked to holidays or high-traffic periods. 

Tracking results from each test helps you refine incentives and messaging. A regular refresh of offers ensures the program stays relevant, effective, and aligned with customer preferences. 

9 Benefits of Customer Referral Programs 

Customer referral programs help businesses attract new guests while nurturing those they already serve. These programs build natural growth by turning happy customers into active advocates. When structured well, referrals bring measurable improvements to key marketing efforts and financial indicators. 

1. Increase Customer Acquisition and Retention

Referral programs help businesses grow by bringing in new customers who are more likely to stay engaged. For instance, a café offering a free drink for each friend referred can see an uptick in new visitor frequency without increasing traditional advertising spend. 

Existing customers who participate feel appreciated, reinforcing their relationship with the brand. This dual benefit increases retention because both referrer and referee develop a positive connection with the business through tangible rewards. 

Tracking repeat visits from referred customers allows businesses to identify which incentives drive long-term engagement. Restaurants might notice that offering menu upgrades or small perks rather than generic discounts encourages more frequent referrals. 

Referral programs also reduce customer acquisition costs by leveraging word-of-mouth marketing. A well-executed referral campaign can convert loyal patrons into brand ambassadors, saving money while boosting overall customer growth efficiently. 

2. Valuable Insights Into Customer Behavior and Preferences

Referral programs for customers generate data about who refers, what motivates referrals, and which rewards drive engagement. For example, a convenience store may track which products are most often associated with referral activity to optimize promotions. 

Understanding referral patterns helps businesses tailor their loyalty marketing strategy. If younger customers respond more to digital rewards and older customers to in-store coupons, business can segment accordingly for higher effectiveness. 

These insights can inform other areas, such as menu planning or loyalty program updates. A restaurant could introduce new items or limited-time deals that align with referral behavior trends, increasing both referral sales and customer satisfaction. 

3. Improve Customer Engagement Across Channels

Customer referral programs strengthen engagement across every channel your business uses. When customers share referral links through email, short message service (SMS), or social media, they naturally interact with the brand more often. These small but frequent touchpoints keep the business top of mind between visits and extend the reach of your marketing efforts. 

Restaurants can send personalized reminders through their loyalty apps, while c-stores can use printed quick response (QR) codes at checkout to prompt quick referrals. Each action reinforces value and brings new guests into the cycle.  

Over time, this steady interaction across multiple channels builds stronger relationships, making loyal customers even more connected and more likely to participate in future promotions.

4. Boost Customer Loyalty and Lifetime Value

Referral programs complement loyalty programs by adding an extra layer of engagement. When existing customers refer friends, they interact more with the loyalty system, earning points or rewards that reinforce their ongoing participation. 

Incentives tied to referrals, such as bonus loyalty points, exclusive perks, or early access, encourage customers to engage with both programs. This dual interaction increases customer lifetime value by motivating repeat visits and consistent program participation. 

By linking referrals to loyalty rewards, businesses create habitual engagement loops. Customers who see their actions rewarded within the loyalty program are more likely to return, redeem rewards, and stay invested in the brand over time. 

5. Build a Strong Brand Reputation

Satisfied clients who invite friends naturally become brand advocates. Their recommendations carry authenticity and trust, which enhances the overall perception of the business in the community. 

For instance, a restaurant that encourages referrals by giving small perks for social media shoutouts or personal invitations can expand its reputation organically. Positive word of mouth creates credibility beyond paid marketing campaigns. 

A strong referral-driven reputation can differentiate a business in competitive markets. When new customers arrive through trusted recommendations, they often have higher expectations and satisfaction, improving reviews and repeat visits. 

Over time, consistent positive experiences shared via referrals contribute to long-term brand awareness. This organic growth is particularly valuable for smaller businesses that rely on local communities to thrive. 

6. Create a Loyal Customer Base 

Referral marketing programs turn satisfied customers into advocates, cultivating a network of engaged patrons. By incentivizing referrals, businesses nurture loyalty that extends beyond individual transactions into community engagement. 

Restaurants can offer tiered rewards for multiple referrals, encouraging customers to invite several friends. Each successful referral not only benefits the customer but also reinforces their sense of belonging to the brand. 

Over time, this creates a stable, loyal customer base. These advocates not only continue visiting but also influence their social circles, amplifying brand reach and reinforcing long-term growth. 

7. Boost Overall Marketing Strategy

A client referral program is a key part of a business’s overall marketing objectives, complementing traditional marketing channels, digital campaigns, and social media promotions. They add a trusted, word-of-mouth channel that works alongside paid media to reach new and existing customers. 

By integrating referrals with campaigns like print ads, Google Ads, social media content, and email newsletters, businesses maintain consistent messaging across all touchpoints. Tracking which referral incentives perform best helps optimize spending and align rewards with broader marketing goals. 

Referral and Affiliate Programs 

Referral programs can also include affiliate components, where partners or influencers earn rewards for driving new customers. This extends the program’s reach beyond the existing customer base, supporting both digital and offline campaigns while providing measurable, data-driven results. 

8. Increased Return on Investment (ROI) and Conversion Rates

Referral programs drive measurable results because a referred customer often converts faster and spends more. For instance, a café rewarding customers with free restaurant drinks for successful referrals may see higher conversion rates than standard promotions. 

These programs also reduce acquisition costs, creating a strong return on investment. A convenience store can compare the cost of referral rewards against restaurant advertising spend, often finding that referrals deliver higher ROI. 

Tracking referral revenue allows businesses to make data-driven decisions. Knowing which offers generate the most conversions can inform adjustments in incentives, messaging, or timing, ensuring optimal program performance. 

Long-term, consistent referral programs can scale efficiently. By rewarding both existing and new customers, businesses enjoy sustainable growth without disproportionately increasing marketing expenses. 

9. Analytics for Data-Driven Decisions

A referral incentive program generates valuable data on customer behavior, preferences, and spending patterns. Restaurants can analyze which menu items lead to the most referrals and tailor future promotions accordingly. 

Using Google Analytics, businesses can track referral links across digital channels, identifying which referral campaigns, emails, or social posts drive the most traffic and new customers. This adds a layer of insight beyond internal program tracking. 

Referral analytics inform program optimization. Patterns in referral frequency, reward redemption, and seasonal spikes provide actionable insights for adjusting incentives or communication strategies to maintain effectiveness, helping businesses make smarter, data-driven decisions for the program and overall customer engagement.

Frequently Asked Questions About Customer Referral Programs 

Referral programs can raise questions from business owners trying to engage customers. Here are answers to some common questions to help you structure a strong referral program and maximize results. 

What are the three types of referrals? 

The three main types are direct referrals, incentivized referrals, and review-based referrals. Direct referrals rely on word of mouth, incentivized offer rewards for successful referrals, and review-based use customer feedback shared publicly to encourage new customers to engage with your business. 

How do I generate more referrals without asking? 

Encourage referrals passively by creating an exceptional experience, delivering valuable rewards, and integrating referral prompts in your loyalty program, emails, app, or website. Make sharing easy and natural so customers recommend your business without needing direct requests. 

How can my business get more free referrals? 

Offer meaningful incentives that motivate customers to share, simplify the referral process, and use social proof from reviews or testimonials. Highlight the benefits for both referrer and referred person to encourage organic, cost-effective word-of-mouth promotion. 

How do I make my customer referral program stand out from competitors? 

Differentiate your customer referral program by offering rewards that feel unique to your brand. This could include exclusive menu items, early access, or limited-time bonuses. Clear messaging and an easy referral process also help your program stand out, making it more appealing for existing customers to share with friends and family. 

Do referral programs work for small businesses with limited marketing budgets? 

Yes. Referral programs work for small businesses because they are one of the most cost-effective ways to attract new customers. They rely on word of mouth instead of paid ads. A simple referral link, small rewards, and consistent communication can generate strong results, even for small restaurants or c-stores with tight budgets. 

3 Real-World Case Studies and Examples 

Exploring real-world referral program examples helps businesses understand what makes a great referral program. These case studies show how the whole referral process can run smoothly, from the referral program page to the reward structure, generating leads and encouraging recurring customers. 

1. Dropbox’s Referral Program 

Dropbox’s referral program rewards both the referrer and the referred person with free storage space, creating a mutually beneficial incentive. The program runs smoothly through clear instructions, an easy-to-use referral program page, and automated notifications, making it simple to share links and track rewards. 

Dropbox basic users can generate referral leads effortlessly by inviting friends, family, coworkers, or clients, and each successful referral adds tangible value. This strong program encourages repeat business because participants remain engaged while using the service and inviting others consistently. 

2. Uber’s Referral Marketing Program 

Another referral program idea is Uber’s program, which offers discounts to riders and cash rewards to drivers who refer new participants. Referral program software manages the entire process, from sharing referral codes to tracking completed rides, ensuring the program runs smoothly.  

By rewarding both sides and setting clear thresholds for bonuses, Uber’s program drives recurring customers and repeat business. The program’s design allows easy sharing, tracking, and reward redemption, making it a good referral program example for other businesses to model. 

3. Airbnb Guest Referral Program 

Airbnb’s Guest Referral Program allows users to share unique referral links with friends and family, offering travel credits for successful bookings. Airbnb streamlines the referral process through the platform, from referral program page access to tracking when a referred person completes their first trip. 

This structure incentivizes both the referrer and the new customer while reinforcing loyalty and engagement. Its strong reward structure and ease of use illustrate how effective marketing referral programs can generate leads, encourage repeat business, and restaurants, retail stores, and other service businesses can adapt it easily. 

Unlocking Growth with Customer Referrals 

Customer referral programs turn loyal patrons into active advocates, allowing existing customers to bring new business simply by sharing positive experiences. By designing thoughtful incentives and making referrals easy, businesses can create programs that feel rewarding for both referrer and referred person. 

Exploring referral program ideas tailored to your audience helps maintain interest and engagement. When executed well, these programs increase customer retention while also generating buzz around your brand, turning casual visitors into recurring customers and strengthening overall loyalty over time. 

Staying informed on loyalty trends and continuously optimizing your own referral program ensures long-term success. By tracking performance, adapting incentives, and experimenting with new approaches, businesses can increase customer retention, attract new business, and keep their referral strategy fresh and effective. 

Book a demo with Paytronix to see how your restaurant or c-store can streamline referrals, enhance loyalty, and drive repeat business. Don’t forget to check out the Annual Loyalty Report for the latest trends and actionable insights.