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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

1 min read

Boost Rewards Program Enrollment by Providing More Ways for Guests to Join

Boost Rewards Program Enrollment by Providing More Ways for Guests to Join

Enrolling younger generations of guests into your rewards program can help your brand grow and maintain a strong core of loyal members for the foreseeable future. And these days, many brands believe that doing this requires their enrollment strategies to evolve so they keep up with the enrollment preferences of their increasingly younger guests. This is only partially true.

Your program should be a living and breathing entity. Adapting to match the engagement preferences of new customers will help your program attract new guests who are more comfortable using technology to connect with brands. Adaption is not a metamorphosis, but rather an expansion of enrollment methods to attract younger demographics.

Let’s say your program enrollment began exclusively as a card-based operation, and the only way members could enroll was by obtaining a plastic card in-store. You probably already know that attracting millennials to your program will help you build a sustainable base of loyal guests. So supplementing your card program by adding enrollment channels such as text-to-join or enabling enrollment via a mobile app or an online ordering system make sense.

After all, a large percentage of millennials like to engage with rewards programs through their mobile app. According to the loyalty analytics firm Aimia, 26 percent of millennials are excited to trade in physical rewards cards for mobile apps. But that means there are still a sizable portion of millennials who still prefer to use cards to engage with rewards programs.

This is why you should always consider your audience when selecting enrollment options for your program. Providing as many ways to join your program as possible lowers the barrier for entry and when you’re on the cutting edge of program enrollment technology, you are always in great position to enroll new guests. Remember, the more ways you have for guests to enroll, the more likely it is that they will join your program.

This topic was discussed in depth in a recent webinar called “New Ideas to Grow Program Enrollment.” Click the link to get more info, watch the webinar, and learn new ideas you can use to expand your rewards program enrollment toolbox.

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