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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

1 min read

3 Considerations When Naming a Rewards Program

3 Considerations When Naming a Rewards Program

Bravo Brio Restaurant Group (BBRG) has at last found the right rewards rhythm after launching, testing, and then relaunching its rewards program. After putting a lot of resources into discovering what works best for their audience, BBRG’s program structure now suits the needs of its customers. The catchy name seamlessly ties everything together: Eat, Repeat, Reward. Naming a rewards program is a delicate task, and BBRG totally nailed it on all fronts. Here’s why:

It’s self-explanatory. The program title actually explains how the program itself works: You eat at their restaurants, then do that again, and then after five visits you receive a reward for $10 off on your sixth visit. This helps to eliminate confusion when servers or staff members are explaining the program to customers. A straightforward name reflects a clear value proposition.

It’s familiar. “Eat, Repeat, Reward” sounds like the clever sister phrase to the “Lather, Rinse, Repeat” instructions that we see on the back of our shampoo bottles. This subconscious sense of familiarity with the phrase makes it feel more commonplace, as if it’s been around for a while and already has credibility.

It’s flexible. Because BBRG has two separate Italian restaurant brands under one program, a non-branded program name can better cater to the needs of each audience.

But, the name is just the tip of the iceberg in this success story. Bravo Brio Restaurant Group’s own Hal Rundell spoke about the many steps in the journey that brought BBRG to where it is today in an exclusive 30-minute webinar. With both a presentation and an ask-the-expert Q&A session, you can hear Hal discuss the brand’s mobile app, employee training on the rewards program, and everything in between.

 

5 Must-Haves for a Successful Brand Loyalty Program Launch

5 Must-Haves for a Successful Brand Loyalty Program Launch

To stay one step ahead of their competitors, convenience stores and restaurants are investing in brand loyalty programs—and it’s paying off. Consider...

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Loyalty Trends 2024: Operators Move Beyond One-Size-Fits-All Messaging

Loyalty Trends 2024: Operators Move Beyond One-Size-Fits-All Messaging

Key Takeaway: Effective communication is the key to unlocking the full potential of your guest loyalty program. With the right messaging, you can...

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7 Gift Card and Loyalty Programs Ideas to Use Today

7 Gift Card and Loyalty Programs Ideas to Use Today

Loyalty programs are proven revenue generators for both restaurants and convenience stores, often to the tune of double-digit financial growth....

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