Kristin Lynch

Kristin Lynch is Vice President of Customer Success and Strategic Services at Paytronix, an Access Group company, where she leads the strategists, customer success managers, and technical success managers who support Paytronix's restaurant and convenience store (c-store) clients. Since joining Paytronix seven years ago, Kristin has climbed every rung of the strategy ladder, from Senior Strategist to stepping into her current VP role in 2026. Prior to Paytronix, Kristin held marketing leadership roles at convenience store and CPG brands. Over that time, she led the strategic transformation of more than 100 restaurant and convenience store loyalty programs, including brands such as Jimmy John's, A&W Canada, Potbelly, Krispy Kreme, Caribou Coffee, and Qdoba Mexican Eats. She built and scaled Paytronix's Strategy & Analytics organization, introducing a client portfolio structure with dedicated vertical teams and designing service offerings spanning campaign strategy, customer segmentation, KPI tracking, competitive benchmarking, and monthly strategic business reviews. Kristin holds an MBA in General Management and a BSBA in Marketing from Robert Morris University, where she also serves on the Marketing Advisory Board, and regularly moderates executive panels on loyalty marketing and restaurant industry growth strategy.