Menu Optimization for Uber
Providing customers with a streamlined and optimized menu can be the difference between where and how customers order. For UberEats, we streamlined very large menu integration by enabling the reuse of option groups between items, even with minor differences like distinctive defaults. This improvement minimizes redundancy and aids in efficient menu management, especially for half-and-half toppings, by preventing the recreation of similar option groups.
Order with Google Redirect Integration
Changes to Order with Google early in 2025 enabled brands to choose their preferred ordering location. To accommodate the change on our side, we made sure Google's Order with Google will transition from processing orders directly to using a Redirect Integration. Paytronix now supports this new integration, which simplifies technical complexity, provides more control, and enhances user visibility on Google.
AI Cross Sell and Post Sell
Ever got to the checkout screen when ordering out and come across an upsell offer? Maybe a drink you didn’t realize you wanted, or a deal to get something at a discount? Us too.
This year we introduced AI and Post Sale Cross Sells, two tools designed to enhance your after-sale experience. These features offer dynamic suggestions of related products to customers immediately after a purchase decision. By leveraging both the context of the customer’s behavior and their immediate purchase, the tools provide tailored recommendations on the order confirmation page, promoting additional sales opportunities seamlessly within the checkout experience.
Catering
Once a service limited only to specific brands, catering has seen a growing presence in the modern hospitality brand’s repertoire. Launched just last quarter, we’ve already seen customers experience massive success with the new tool. If you’re a smaller brand with limited delivery capabilities we even support delivery service, through our partnership with EzCater and DoorDash. You can read more about the tool in our latest wrap up or through the help article, both linked here!
