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Though most brands consider loyalty an important piece of their overall #business strategy, essential for building guest relationships, collecting data, and developing personalized marketing strategy, few can assign a dollar value to #loyaltyprograms
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Paytronix Projects Sweet Summer with 37% Lift in Ice Cream Sales

Memorial Day Weekend Saw 74% Boost in Relative Sales over 2020 

Newton, MA– June 152021 – Just in time for National Ice Cream Month in July, Paytronix Systems, Inc., the most advanced digital guest experience platformreleased data that projects a hot summer of sales for America’s favorite cool treat after Memorial Day Weekend saw a 74% growth in relative ice cream sales over 2020.  

Consumers show their ice cream love each Memorial Day, with weekend sales stacking up significantly higher than the daily average between January and May. This year Memorial Day Weekend daily average sales jumped to 140% of the 2021 daily average. Things weren’t so sweet a year ago, when sales over the same period in 2020 sat at just a 123% of the daily average, a significant melting from 2019 sales.   

Further key insights from Paytronix include: 

  • If 2021 sales follow past years’ trends, this summer will see sustained weekend ice cream sales at about 137% of the 2021 daily average between January and May. 

  • The last year to see sustained summer sales that high was 2018, when weekend summer sales were also 137% of the daily average for the first half of the year. 

  • The boost in Memorial Day Weekend sales in 2020 was only 50% of the boost in sales seen over the same weekend in 2019.  

  • Sales on Saturday, Sunday, and Monday throughout the summer of 2020 sat at about 129% of the daily average for the first half of the year, despite COVID-19 restrictions.  

“It’s typical to see bigger ice cream sales in the summer, but we didn’t see the same holiday weekend boost last year as consumers were exercising precautions due to the COVID-19 pandemic,” said Lee Barnes, Director, Paytronix Data Insights. “Data from this year suggests consumers are ready to take advantage of this summer as restrictions are lifted, including visiting their favorite restaurants, and, of course, enjoying some ice cream. And if you're coming by the office, you can bring me a cone of Cappuccino Crunch. 


The projections and findings in this release were pulled from Paytronix transactional data across more than a dozen ice cream clients on Saturdays, Sundays, and Mondays between Jan. 1, 2018 and May 31, 2021.  


Paytronix Systems, Inc. 

Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 500 brands across 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix generates Big Data consumer insights that motivate increased visits and spend. For more information, visit 

Annual Loyalty Report: 2021
Loyalty programs shone through as one of the key survival tools

The first annual Paytronix Loyalty Report examines trends across the loyalty landscape in both restaurants and convenience stores throughout 2020