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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

1 min read

Paytronix and Zenreach Partner to Help Anthony’s Coal Fired Pizza Fully Engage with More of its Customers

NEWTON, Mass., March 07, 2019 -- Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced a collaboration with Zenreach, creator of the Walk-Through Ratetm that connects online marketing with in-store results, to help their mutual client, Anthony’s Coal Fired Pizza, gain a deeper understanding of more of its guests in order to offer them more targeted and highly personalized experiences.

“Helping merchants get to know 100 percent of their customers is what we do,” said Michelle Tempesta, head of marketing, Paytronix Systems, Inc. “This Zenreach integration is part of a larger Paytronix initiative to strategically integrate and build proprietary features that enable our merchants to identify all of their customers and then use the data to grow their concepts through additional unit planning as well as boosting same store sales through multi-channel engagement.”

As Anthony’s Coal Fired Pizza expanded the number of its locations, the restaurant chain was looking for ways to maintain a high level of guest engagement in keeping with its “everybody-is-family” approach to customer service. To do this, Anthony’s leveraged Zenreach for its WiFi marketing platform to collect guest information during the WiFi login process and leveraged Paytronix’s Rewards Platform to understand customer preferences and drive loyalty.

Anthony’s wanted to integrate the two technologies to streamline data flows and remove manual intervention in order to make the process more efficient from end to end. Customer contact information and visit behavior collected through Zenreach would personalize communication and flow automatically to Paytronix where it would be used to reward customers for visits. The results were significant:

  • Doubled reach of loyalty program
  • Collected 150,000 new customer emails
  • Brought back 1,800 Lapsed Customers

“Previously, customer data collected through Zenreach had to be manually downloaded and then uploaded into Paytronix to drive the restaurant’s loyalty program – a process which was arduous and very time consuming,” explained Skip Kimpel, VP Information Technology, Anthony’s Coal Fired Pizza. “Our Club Rewards program is growing much faster now and the number of customers invited to join has more than doubled. By combining timely and relevant communication with a rewards program, we’re getting better performance and value from our customer communications.”

“As businesses scale, they rely on technology to know their customers, personalize communication, and keep them coming back,” said Zenreach VP product, Kai Umezawa. “Our goal at Zenreach is to help our merchants accomplish this by connecting digital communication with real-world results. It’s satisfying to team up with partners like Paytronix who share this mission.”

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