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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

FlightPaths

FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.

Customer Success Plans

Customer Success Plans (CSPs) are tiered service offerings designed to help you get the most from your Paytronix software, whether you prefer self-guided support or hands-on partnership.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.

Blog
Catch up with our team of in-house experts for quick articles to help your business.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.


2025 Loyalty Report

Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?

4 min read

Using Multi-Restaurant Gift Cards to Grow Your Business

Using Multi-Restaurant Gift Cards to Grow Your Business

Multi-restaurant gift cards are a powerful tool you can use to attract customers who want both variety and flexibility when it comes to buying a gift. Instead of purchasing a gift card that’s valid for a single restaurant, customers can buy a multi-restaurant gift card that recipients can use at their choice of several restaurants.  

Recent market trends show that there’s an increased consumer interest in gift cards that offer broader options. 74% of customers prefer to buy a multi-brand gift card. Participating in a multi-restaurant gift card program helps set your restaurant apart in an ever-more-crowded marketplace.  

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Benefits of Multi-Restaurant Gift Cards 

There are many benefits of offering multi-restaurant gift cards in a competitive market. Multi-restaurant gift cards attract a wider customer base, as customers are more likely to buy gift cards that recipients can use at a variety of locations. Gift givers do not need to know the exact preferences of the recipient since they use them at several different places. This makes them ideal for gifts, program rewards, and personal use. 

Many of these customers may never have even heard of or visited your restaurant. This is an effortless way to introduce patrons to new dining experiences they may not have considered otherwise. Such multi-restaurant gift cards expand the buyer base and increase the likelihood of customer retention for all participating restaurants. 

Strategies for Partnering with Other Restaurants 

Starting a multi-restaurant gift card program requires partnering with other restaurants that are willing to participate. Instead of reaching out to competitors, choose multiple restaurants that complement yours in cuisine, price point, and/or dining style.  

For example, a farm-to-table restaurant that emphasizes fresh, local ingredients could partner with a local craft brewery. There’s no real competition there, as customers look for different menu items and experiences when visiting either of these businesses. In addition, and perhaps more importantly, customers who like one likely enjoy the other. 

Be upfront and clear with the logistical aspects of the proposed partnership. Detail how you plan to share revenue and brand the multi-restaurant gift card. Provide information on how you propose to promote it, but always be open-minded. Your partners may bring some great ideas on other promotional efforts. 

Selling Multi-Restaurant EGift Cards 

In addition to physical gift cards, it’s also possible to sell multi-restaurant eGift cards digitally. It’s an easy way for customers to purchase last-minute gifts. With instant delivery, it’s possible to remotely send a gift anywhere at any time. Many tech-savvy consumers prefer digital gift cards over physical ones. 

From a business standpoint, there are many advantages for restaurants that decide to offer digital gift cards. You’ll benefit from improved tracking and analytics across multiple venues, which provides valuable insights into customer preferences and spending habits, especially as far as consumer inflation affects them.

Technology Platforms to Facilitate eGift Card Management 

There are several platforms that equip you to manage electronic or automated gift cards, from issuing to redeeming eGift cards across multiple restaurants. Prioritize a platform that’s easy to integrate with your existing POS system, as you don’t want to select one that isn’t compatible.  

Aim for a solution that’s user-friendly for both employees and customers. You want to make the process of buying a gift card as easy and straightforward as possible. The wrong kind of friction in the checkout process could hurt sales.  

It’s also a good idea to ensure that any technology you introduce into your business has robust security measures. It must protect against fraud and unauthorized access. Otherwise, your entire multi-restaurant gift card program could be in jeopardy.  

Two popular platforms to consider include: 

  • Paytronix offers efficient gift card and comp card creation and management for fast food, quick-service, and full-service restaurants. We also offer industry-leading AI, marketing automation, and strategy and analytics services to maximize your available data and drive more top-line and bottom-line growth. 
  • Square is a restaurant POS and hardware solutions provider that simplifies your gift card sales process in your brand's physical locations.

The Bottom Line 

Multi-restaurant gift cards have tremendous potential for helping your restaurant grow by reaching new diners who may not have otherwise visited. Customers who regularly frequent the other restaurants participating in your multi-restaurant gift card may decide to try out your restaurant because of this increased visibility and brand exposure.  

An estimated 21% of gift cards purchased are redeemable at multiple businesses. If your restaurant doesn’t participate in a multi-restaurant gift card, you could miss out on these sales. 

These gift card software programs tend to encourage repeat business. Customers may grab something to eat when they come in to purchase a physical gift card. When gift card recipients have a great time at your restaurant, they are more likely to return to eat and to let other people know about their positive experiences.  

All gift card programs help to generate upfront profit, as the gift giver pays the total value of the gift when they buy it. This upfront cash value occurs despite the fact gift card revenue is considered deferred revenue once the card is redeemed. This is an important detail to know when doing gift card accounting and gift card taxes.

Regardless of whether the recipient ever redeems the gift card, the purchase will immediately help with your restaurant’s cash flow. According to Capital One, 61% of gift card recipients spend more than the gift card value when they redeem it.

Launch Your First or Next Gift Card Program

To launch a multi-gift card program, you first need to find other restaurant partners willing to participate. Once you find the right partners, ensure that all partners are aligned with the program’s goals and agree on the terms and conditions associated with the gift card. Make sure that all terms and conditions are clearly outlined for customers, too.  

Utilize targeted gift card marketing strategies to reach potential buyers. You can use limited time offers or bonus card promotions as part of your marketing strategy. Selling multi-restaurant gift cards at local events and festivals can boost visibility for all restaurants that participate.  

If you don’t know where to start with your restaurant’s gift card strategy, check out Paytronix’s Marketer’s Guide to Gift Card Strategy. It’s one of the many resources that we have available online to help restaurant owners and marketing managers learn how to use technology to grow their businesses.

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