Drive Real ROI. Build Lasting Relationships. Stop Subsidizing Behavior.
Your c-store loyalty program should be a profit center, not a discount machine.
Join Jeff Hoover, Director of Strategy and Analytics at Paytronix, and Jackson Tolk from TriStar Energy as they reveal the exact playbook that's transforming c-store loyalty from cost center to growth engine, backed by data from 80+ convenience store programs.
You'll Learn:
- The Framework That Works: Discover why 85% of monthly active members return when you nail the basics, plus the frictionless enrollment strategies that boost participation from 5% to 40%+ penetration.
- Data-Driven Segmentation That Pays: See how advanced scoring identifies your once-a-month visitors vs. daily customers, and why different segments need completely different promotional strategies to drive incremental visits.
- Vendor Partnerships That Fund Growth: Unlock the retail media network opportunities that let you run premium promotions with manufacturer dollars, from tobacco programs to CPG partnerships that create true win-win scenarios.
- Online Ordering Excellence: Learn how TriStar's seamless loyalty-ordering connection drives higher-value customers and why online ordering members consistently outspend traditional loyalty participants.
- Real Campaign Outcomes: Get inside TriStar's sports partnership playbook that generated more same-day registrations than any other promotion, with 68% of redeemers trying new categories and 40% returning to purchase again.
Walk Away With:
- Proven enrollment tactics that eliminate friction and maximize participation
- Advanced segmentation strategies that optimize offer effectiveness by customer type
- Vendor funding frameworks that turn loyalty costs into revenue opportunities
- Integration best practices that connect loyalty, ordering, and payments seamlessly
Stop training customers to wait for discounts. Start building relationships that drive profitable growth.