The Fourth Visit Is Where Loyalty Becomes a Habit
Get the 2026 Loyalty Report including brand new benchmark data from 800+ brands on active rates, visit transitions, CLV by segment, and what's driving retention in restaurants and c-stores today.
Why True Loyalty Starts With the Fourth Visit

As consumer options continue to rise, the cost of customer acquisition for restaurant brands increases, and customer loyalty decreases. To get a good return on investment from acquiring new customers, it is more important than ever that those experiencing a brand for the first time become repeat customers.
At what point can your brand count on someone who begins as a casual customer to become a reliable repeat guest?
Join this webinar to learn more about:
- Why loyalty begins with the fourth visit
- Tools you can use to get guests to the fourth visit quicker
- How to nurture and maintain the guest relationship

