Unlock the Secrets to Motivating Guests with AI-Driven Menu Clustering

Clustering Brief

Today, marketers can use the mountains of data collected through their loyalty program to run artificial intelligence-driven campaigns that target guests based on their unique behavior, ensuring relevancy, cost-savings, and ultimately a huge return on their initial investment. At Paytronix, we refer to this as AI to IASM – the practice of using artificial intelligence to drive individual action.

Inside this data brief, learn how a burger joint used this technology to segment guests by their ordering behavior to drive incremental sales and a 61x ROI. 

 

 
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Today's leading brands are using artificial intelligence to segment guests effectively, predict consumer behavior, and tailor one-to-one communications that drive individual actions.