Unlock the Secrets to Motivating Guests with AI-Driven Menu Clustering

Clustering Brief

Today, marketers can use the mountains of data collected through their loyalty program to run artificial intelligence-driven campaigns that target guests based on their unique behavior, ensuring relevancy, cost-savings, and ultimately a huge return on their initial investment. At Paytronix, we refer to this as AI to IASM – the practice of using artificial intelligence to drive individual action.

Inside this data brief, learn how a burger joint used this technology to segment guests by their ordering behavior to drive incremental sales and a 61x ROI. 

 

 
Annual Loyalty Report: 2021
Loyalty programs shone through as one of the key survival tools

The first annual Paytronix Loyalty Report examines trends across the loyalty landscape in both restaurants and convenience stores throughout 2020