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Unlock the Secrets to Motivating Guests with AI-Driven Menu Clustering

Clustering Brief

Today, marketers can use the mountains of data collected through their loyalty program to run artificial intelligence-driven campaigns that target guests based on their unique behavior, ensuring relevancy, cost-savings, and ultimately a huge return on their initial investment. At Paytronix, we refer to this as AI to IASM – the practice of using artificial intelligence to drive individual action.

Inside this data brief, learn how a burger joint used this technology to segment guests by their ordering behavior to drive incremental sales and a 61x ROI. 


Are You Keeping Your Loyal Guests Active?
Download your copy today.

How well is your brand keeping your most loyal guests engaged? This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of program, and tips for improving activity with a few key strategies.