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The Growth of Delivery and Curbside Pickup

How online food orders for delivery and curbside pickup are growing more central to consumers' dining experiences
2021 Hero Image Paytronix

Delivering On Restaurant Rewards, a PYMNTS and Paytronix collaboration, draws from a survey of a census-balanced panel of 2,089 U.S. consumers about the types of restaurants from which they order, whether they use those restaurants’ loyalty and rewards programs and the types of rewards they would like to receive to understand how restaurants can customize their rewards offerings to enhance their businesses.

INSIDE THE NOVEMBER STUDY:

  • 43 percent: Share of restaurant customers who use loyalty and rewards programs
  • 39 percent: Portion of restaurant customers who say rewards programs would boost their spending

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Are You Keeping Your Loyal Guests Active?
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How well is your brand keeping your most loyal guests engaged? This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of program, and tips for improving activity with a few key strategies.