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The Link Between Loyalty Programs and Takeout

Is there a relationship between ordering methods, restaurant loyalty programs, and order size?
2021 Hero Image Paytronix

Delivering On Restaurant Rewards, a PYMNTS and Paytronix collaboration, draws from a survey of a census balanced panel of 2,096 U.S. consumers to gain insights into the types of rewards programs they use and would like to use while making food orders.

This month's report found that in 2020, customers who are members of loyalty programs spent more than twice as much on takeout as those who are not part of a program. 

More key insights inside the January issue:  

  • Takeout orders accounted for 63% of the $769 billion that consumers spent ordering food from restaurants in 2020.
  • Online and mobile orders drove 89% of takeout spend via digital channels ($434 billion).
  • Consumers spent 50% more on average when they place orders online for takeout.

 

Download the report today to learn more. 

 
Are You Keeping Your Loyal Guests Active?
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How well is your brand keeping your most loyal guests engaged? This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of program, and tips for improving activity with a few key strategies.