Invaluable networking. Inspirational stories. Incredible fun.

Join us for PXUX, where you'll learn more about your customer’s journey when data, sales insights, and marketing come together in one place. The event is a gathering of people who are all focused on guest engagement, brand growth, and customer retention. 

At this unique conference, we will share ideas you can use right away, promoting a qualitative understanding of your customer across all the key stages of the customer lifecycle.

PXUX is the best opportunity to have both a seat and a voice at the table. Whether you're involved in marketing, operations, IT, or finance, the Paytronix team will listen and act on your product feedback. 

Don't miss this high-energy event. It's an exclusive opportunity to network, learn, and experience first hand what's in store for the future. 

Pxux Why

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  • “What I love about PXUX is the opportunity to talk to people who do what I do, getting the opportunity to bounce ideas off each other and see what other people are doing, and then learning about the new parts of the products that are going to help us make big impacts.”

    Candice Scott, Director of Marketing, Del Frisco’s Restaurant Group
  • “By attending, it really gives me a good grasp on what other Paytronix users are doing, helps me craft campaigns for our users, and, additionally, I just learn a lot of new things that Paytronix is offering and it helps me build my roadmap for the year to come.”

    Leslie Lopez, Former Senior Brand Manager, Togo’s
  • “Paytronix is interested in knowing how we feel … I don’t think many companies actually ever ask the customer or the client what they could do better, and the culture that Paytronix has created is really invaluable.”

    Sandy Nelson, Director of Marketing, Duffy’s Sports Grill
  • “Paytronix is one of my favorite vendors because they keep innovating. One of the things I was impressed with coming last year was everything they said they were going to do they did. Or they’re working on [it] and it’s almost there.”

    Reed Daniels, Director of Marketing and IT, Red’s Savoy Pizza
Experience PXUX 2018

“Exciting to see new features!”


“Great job! Excited to dive in and try all of the new campaign and messaging tools."


“It's refreshing to see that clients’ requests, pain points, etc. are what fuels your innovation! Makes me glad that we chose Paytronix.”


“Great info – really is making me think about our program and things to do differently with our operational team.”


Speaker Snapshot


Andrew Robbins

Cofounder and President

Be among the first to preview the future of Paytronix as Andrew shares our product vision and invites you to join us on an exciting journey through 2018 and beyond. With degrees from Harvard, MIT, and Princeton, Andrew has a brain you will want to pick!


Joel Udwin

Product Manager

Joel enjoys helping clients make the most of their mobile strategy. A proud graduate of the School of Management at Boston University, he loves to see the intersection of marketing and technology in action. 


Lee Barnes

Data Insights Manager

Lee is a bonafide data genius. He will share the key performance indicators and benchmarks you’ll need to successfully manage your program and stand out from your competitors. Be prepared to learn more with Lee.


Matt d'Arbeloff


Matt wears many hats here at Paytronix - finance, operations, and day-to-day management. He brings the energy to PXUX sessions with his excellent storytelling and comedic bits. 


Arjun Sen

President of ZenMango

Arjun is a corporate insider who puts brands of all sizes on the path to win big. Arjun was the VP of Marketing & Operations at Papa John’s, where he built their online business and led the chain to 4-years of record growth. Today, as a CMO whisperer, he helps CXOs take their brands to the highest level.


Michael Caldwell

Loyalty Manager, Yesway

After working with Paytronix on the launch of a restaurant loyalty program, Michael made the move to the c-store side and launched Yesway Rewards in 2017. Today, Michael works to maintain high member engagement while keeping loyalty viable in the stores of the swiftly-growing Yesway brand.


Reed Daniels

President, Red's Savoy Pizza

Reed is a passionate and creative professional who doesn't do things the traditional way. He has excellent marketing experience, founded a company focusing on out-of-the-box promotions to engage with customers, and is now the President at a 17-unit pizzeria. 


Barb Millette

Senior Director, Loyalty & CRM, Bloomin' Brands, Inc.

Barb is a loyalty expert with nearly 20 years of experience across many industries. Today, Barb is responsible for the strategy, innovation, and program management for all Bloomin' Brands concepts.



Eric Hoffman

Apple Pay Representative

Change the guest experience and boost loyalty with Apple Pay. 


Anne Schultheis

Loyalty Marketing Manager, Kahala Brands

Anne manages loyalty programs for several of the 26 restaurant concepts in the Kahala Brands portfolio. With a passion for the franchising industry, Anne is versed in the nuances of new web paradigms and loves crafting content that will benefit franchisees. 


Parag Ladhawala

Google Pay Partnership Representative

Parag is currently a part of the Google Pay Partnerships team, where he works with payment technology and merchant platform partners globally to enhance the in-store mobile commerce experience.



Agenda is subject to change.
  • Rise and Shine - It's Exercise Time

    6:00 a.m. – Join the early risers for a 2-mile run. Meet us in the Hotel Commonwealth lobby.

  • Breakfast and Registration

    7:00-8:30 a.m. – Fuel up with us for the most important meal of the day and grab your badges and folders for the event!

  • Welcome to PXUX

    8:30 a.m. – Matt will kick things off with a high-energy session filled with networking and session previews.

  • Your Viewpoint

    9:00 a.m. – Our product, engineering, and technical consultant teams will actively listen to what’s on your mind. Come prepared to share your wish-list ideas, challenges, and observations about Paytronix. We’ll be all ears.

  • Customer Story Presented by Reed Daniels

    10:00 a.m. – Since it was founded in 1965, Red’s Savoy Pizza has continued to nurture its cult brand. It has masterminded a new category within the pizza space and named it ’Sota Style. Reed joins us from Minnesota to share how he’s changed Red’s Savoy Pizza from an operational-centric brand to a brand-centric brand.

  • PaytroNEXT

    11:00 a.m. – What’s in the roadmap? See firsthand how we roll out the most innovative features in the industry. You’ll hear our progress on the features we mentioned at last year’s event and take a look into the future to see what’s coming your way.

  • Lunch

    12:00 p.m. – Enjoy a delicious lunch. 

  • Customer Story Presented by Michael Caldwell

    1:00 p.m. – Reaching more guests is on all of our minds! Michael will tell you how he helped Yesway attain its goal of a 20 percent loyalty penetration rate within the first 12 months of the program. His data-first approach will make you a believer in your own ability to drive more member engagement.

  • Changing the Guest Experience with Apple Pay

    1:45 p.m. – Eric Hoffman will join us to demonstrate the power of Apple Pay and what your brand can do with it. 

  • Product Demo: Messaging

    2:30 p.m. – Displaying a passion and vision for our messaging product, Matt will highlight new tools in place today and give a sneak peek at what's coming next. This feature-rich session explores how these tools can elevate any marketing team to world-class status.

  • Build a Dashboard Workshop

    3:30 p.m. – This hands-on workshop will focus on building a new set of dashboards for your stakeholders.

  • Product Demo: Merchant User Experience

    4:15 p.m. – You need visits. Michelle will guide you through the new tools and methods for launching promotions in the Paytronix Platform.

  • Product Demo: Your Partners & You!

    5:00 p.m. – Tara and Dave will show how leveraging meaningful, curated partnerships creates enduring customer experiences. Their informative and entertaining presentation will help you build confidence in navigating our industry's crowded technology landscape. 

  • Boston Red Sox vs. Toronto Blue Jays

    6:00 p.m. – Plan on being whisked away for a night out with Paytronix at Fenway Park. As the Red Sox face the Blue Jays, we will cheer on the home team while enjoying barbeque and drinks.

  • Rise and Shine - It's Exercise Time

    6:15 a.m. – Join the early risers for a morning yoga session. Meet in the Hotel Commonwealth lobby.

  • Breakfast

    7:00 a.m. – Fuel up with the most important meal of the day. 

  • Kickoff Remarks

    8:00 a.m. – Matt will set the stage for Day 2.

  • Idea Exchange

    8:15 a.m. – This exchange of ideas is designed to be a forum for you to share your knowledge and expertise with your peers. These discussions offer an opportunity to gain new insights and exchange ideas with your fellow loyalty practitioners.

  • Customer Story Presented by Barb Millette

    9:15 a.m. – In charge of the multi-brand loyalty program for Bloomin' Brands, Barb will share the KPIs she uses at a high level to determine impact. She will also discuss how her team measures the health and progress of the Dine Rewards program. 

  • Unlocking Value with One-to-One Marketing

    10:15 a.m. – Real one-to-one marketing has been a mythical legend until now. Lee explains how true one-to-one marketing, driven by machine learning, adapts message offers and timing on the fly, motivating individual behavior and dramatically improving results. 

  • Keynote Speaker: Arjun Sen

    11:00 a.m. – Secrets to Win Big: Winning is always fun but achieving the Big Win is addictive. A Big Win will set you on a break-through journey, where success can be easily sustained over time.

  • Lunch

    12:00 p.m. – Enjoy a delicious lunch. 

  • How Innovative Partnerships are Changing the Game

    1:00 p.m. – Parag will share how brands and retailers are leveraging Google & Paytronix's integrated digital channels to grow their business, drive visits, and improve engagement with their customers. You'll walk away with at least one new idea to implement when you return home.

  • Customer Story Presented by Anne Schultheis

    1:45 p.m. – Anne Schultheis is a marketing pro who has bolstered the success of both the Pinkberry and The Counter loyalty programs by leveraging the Paytronix survey tool. She’ll show you how in this high-impact session.

  • Your Guests' User Experience

    2:45 p.m. – Joel and Jane's high-energy interactive session will put you in the guests' shoes to explore how you can create a relevant, omnichannel, seamlessly integrated guest experience. You'll walk away with at least one game-changing idea and some embarrassing stories about the speakers.

  • Platform Deep Dive

    3:30 p.m. – This hands on workshop gives you access to our most expert specialists. Pick two of several sessions to dive deep into and come away with new found skills. Bring your laptop to this session!

  • Wrap-Up

    4:15 p.m. – We'll wrap up the event with your key learnings from the two-day experience. 

  • Begin Planning for PXUX 2019

     *This agenda is subject to change. 


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What is PXUX?

PXUX is an annual conference geared toward anyone who uses Paytronix. Hosted by Paytronix, the event is a gathering of people who are focused on guest engagement, brand growth, and customer retention. Whether you are involved in IT, finance, operations, or marketing, you will learn a thing or two from this unique group of people who will share ideas you can put to use right away. 

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Where will PXUX 2018 take place?

The conference is being held at the Hotel Commonwealth in Boston's Kenmore Square.

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When is PXUX happening? 

Registration begins at 7:00 a.m. on Wednesday, September 12. Sessions will span two days beginning on September 12 at 7:00 a.m. and ending on September 13 at 5:00 a.m. Please see the agenda above. The start and stop times for both days will not change. It’s safe to book your flights based on the current agenda.

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Can I attend one day rather than both days?

You are welcome to enjoy one or two days of the meeting. Standard full conference fees will apply.

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Are there special hotel rates?

There are a limited number of rooms being held for the event. Rooms are available on a first-come, first served basis, so please book early. You'll receive a link to the room reservation page after you submit your registration information above. 

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Are meals included in the registration fee?

Yes. On Wednesday, breakfast, lunch, dinner, and snacks will be available. On Thursday, it's breakfast, lunch, and snacks.


We will accommodate dietary restrictions. Please indicate your preferences when you speak with a Paytronix representative during the registration process.

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How do I register for the event?

Begin the registration process by completing the form above. A Paytronix representative will call you to gather more information, including details on payment, food allergies, and other matters, in order to help us make your experience exceptional.


If you are registering multiple people from the same brand, please put the additional names and contact information in the comments section.


After talking with a Paytronix representative, you will receive a confirmation email. Please book your hotel as soon as possible. The number of rooms we have reserved is limited. 

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When will the full agenda be available?

We're constantly adding great content to PXUX, so check back frequently to see the latest agenda.

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How do I get to PXUX?

Traveling by Air:
Fly to Boston Logan International Airport.
Transportation from Logan is a breeze! You can take a 20-minute taxi ride or Uber to the hotel.


Traveling by MBTA:
Take the MBTA Green Line to Kenmore. The Hotel Commonwealth is about 300 feet away on Commonwealth Avenue.


Traveling by car:
The hotel offers valet parking and there are several parking facilities nearby. Parking is not included in the registration fee.

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If I’d like to become a PXUX speaker, what do I do next?

We are always looking for dynamic speakers with great stories to tell. Please email Michelle at [email protected] and include “PXUX Speaker” in the subject line. Give her a summary of who you are and the session you would like to present. She’ll be sure to reach out to you. 

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If I have a question, whom should I contact?

The PXUX team would love to answer any questions you have. Call us at 617-871-2399.