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Customer Insights

Your expert partners for success.

Part premium platform access and part extension of your internal team, data insights enable brands to discover more value from studying their customers’ behavior. The data insights team will guide you through your loyalty program journey by helping you design everything from your core program to key performance indicators and goals based on like-concept benchmarks.

Enhanced Platform Features

These features are exclusively available to data insights users. Reap the benefits of:

  • Guest segmentation: Send relevant offers that are informed by machine learning.
  • One-to-one campaigns: Use a personalized approach for everyone in your program.
  • Data visualization: Enhance your presentations when you share your success with stakeholders.
  • Analyzers: Answer questions as they arise based on customized data sets.

"Paytronix provided us with deep analytical campaign insights we were not able to do on our own. Being able to view pre- and post-campaign incremental spend was hugely valuable."

Stephanie Krause | Senior Vice President of Marketing for HuHot
Strategic Marketing Team

Your team of experienced strategists and data scientists has just the right mix of loyalty know-how and database marketing skills. Tap into their expertise for:

  • Guidance on loyalty program design: Take the guesswork out of choosing a program that will compel enrollment.
  • Benchmarks: Establish relevant goals and KPIs for your brand.
  • Promotion recommendations: Get input on optimizing offers, segmenting audiences, and running campaigns that deliver exceptional results.
  • Important meeting prep: Enliven your presentations with data and visuals that help tell your story.
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Choose a loyalty program that's right for your brand.
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Loyalty programs deliver outstanding financial returns by motivating guests to visit more often and spend more with each visit.

 

However, one loyalty program style does not necessarily work for all restaurant brands and service types. Learn about a variety of different programs to find the right fit for your brand.