2025 Economic Resilience Guide
101 battle-tested tips to reclaim your margins without sacrificing your brand’s guest experience.
Innovation is in our DNA
We started Paytronix 20 years ago with one mission in mind: help businesses create great experiences for their guests and customers that built loyalty and rang registers. Today, we’re still as driven and dedicated to your success which is why we operate as an extension of your team and measure our success by yours.

NONITA VERMA
GENERAL MANAGER

LEE BARNES
CDO

PAMELA ROBERTSON
CMO

STEFAN KOCHI
CTO

BETH KING
CPO

CHARLES GRAY
VP of Product Management

PHILIPPE MESRITZ
VP of Customer Success, CCO of Hospitality-Americas

TIM RIDGLEY
VP of Online Ordering
Nonita Verma, General Manager
Nonita’s philosophy has always been leave what she touches better than how she found it. She thrives in ambiguity and complexity, aligning cross-functional teams around shared goals and delivering results that outlast the next quarter. She joins Paytronix as the former General Manager of Hotel Solutions at Tripadvisor, and held senior positions at B Capital Group, Credit Suisse and Keenai Global. In her spare time, you’re likely to find her reading, or looking for her new favorite dining spots.
LEE BARNES, CDO & CHIEF OF STAFF
Lee leads the Strategy & Analytics team, and is a self-confessed data geek that can often be found digging into the data with his team. His undergraduate degree in Mathematics and MBA from Harvard Business School gives him the unusual ability to both execute complex analyses and translate the results into ideas that business leaders can use.
PAMELA ROBERTSON, CMO
Pamela leads the strategy and tactics that tell the Paytronix story across the full marketing spectrum. Graduate of Boston University, she previously served as vice president/head of marketing at Crunchtime!, where she built a robust cross-functional marketing team, programs and processes. When she’s not working hard to tell the Paytronix story, you can find her on her boat exploring the inlets of Cape Cod.
STEFAN KOCHI, CTO
Leading our pack of software engineers, QA team, and systems personnel, Stefan recognizes exceptional work on a regular basis. A true team player, he leverages his computer science education and entrepreneurial experience to manage his team, keeping our clients’ needs top of mind.
BETH KING, CPO
Beth takes care of the people who take care of our customers. She has shown through positions at other startups and fast-growing companies that people come first. She has supported employees at other startups in the Boston area, and is an expert at pushing forward the idea that employees are the reason for the company’s success on the product side.
Charles Gray, VP of Product Management
No matter how guests engage in the dining experience, Charles believes brands can connect with them. That’s why he’s dedicated to helping restaurant and c-store brands generate repeatable revenue by using the best customer experience platform. Calling on his 30 years of industry leadership, Charles leads our product direction and team.
PHILIPPE MESRITZ,
VP OF CUSTOMER SUCCESS, CCO OF HOSPITALITY AMERICAS
No matter how guests experience your brand—whether it's their first visit or their hundredth—Philippe believes every interaction is an opportunity to build lasting loyalty. That's why he's passionate about helping hospitality brands create seamless customer journeys that drive repeat business and revenue growth. Drawing on his expertise in customer success across large enterprise companies, Philippe specializes in transforming customer experiences through predictive analytics, digital engagement, and operational excellence. When he's not helping brands turn one-time visitors into lifelong advocates, you can find him exploring Austin's vibrant food scene, always on the lookout for exceptional hospitality in action.
TIM RIDGLEY, VP of Online Ordering
Tim has been developing technology solutions since he was 12 years old. He attended Case Western Reserve University in Cleveland, Ohio, where he earned a bachelor’s degree in business management. Tim created Open Dining Network, an online ordering solution for restaurants. For nearly 10 years he has been working in the restaurant technology industry specializing in the off-premise space.