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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
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A collection of press and media about our innovations, customers, and people.
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Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

3 min read

Where to find bigger restaurant profits on New Year’s Eve

Ah, New Year’s Eve. The night that looms large with visions of popping champagne corks, revelry, and lots of friends. Of course, that vision isn’t for everyone. Some prefer a quiet dinner for two, others just want a beer with friends and still others choose a small gathering with family.

For restaurants, however, it means one thing: profits.

The average check on New Year’s Eve is much higher than on an average night, and people tend to think about things well in advance. This makes it possible for restaurants to both plan ahead and be more profitable.

Bigger orders mean bigger profits

Overall, from morning to night, online order numbers on New Year’s Eve increase 14% but that represents a 56% increase in sales over similar days in December. These healthy totals are driven by a massive spike in large evening orders that are north of $75, while on a normal night the orders tend to fall below $40. 

There is the shift you’d expect with most of the activity moving later in the day. Morning orders start 43% lower than a normal day, and steadily pickup.   By midday order counts have reached typical levels; however, due to larger subtotals, the midday total spend increases 31% on New Year’s Eve vs. a “normal” day. The evening sees a modest 36% increase in order counts, but the larger order sizes translate into a nearly doubling (96%) in revenue. Latenight order numbers increase a modest 16%, but order size spike 71%.

Change-in-spending-by-size-of-order-1024x661

There’s more good news for restaurants on the order and delivery bandwagon: the orders come in earlier. On a normal night, the majority of people order food when they want it. But for New Year’s Eve they tend to order in advance, in fact, we see a 75% increase in pre-orders and only a 7% increase in just-in-time orders vs. an average night.  Often those orders are two days out.

It’s all about the relationships

The challenge is getting heard, since the marketing around New Year’s Eve can be as loud as

New York’s Times Square at 12:00. But there are ways to stand out, and it stars with truly understanding your relationship with your guests and how you fit into their lives.

In general restaurants fall into two distinct categories, they are either the destination or a stop along the way. Beyond that, there are four distinct types of customer relationships:

  1. Celebrate together
  2. Private celebrations
  3. Celebrate at home
  4. Fuel up

Celebrate Together

Imagine heading into your favorite bar and hanging out with friends, ringing in the New Year. This is when you and your guests celebrate together. A great example is Duffy’s Sports Grill in Florida which invites people to celebrate as one big happy family.

Private Celebrations

These are small, intimate groups that will treat themselves to a fabulous meal at a fine dining restaurant. Here the meal and the experience are often the centerpiece of the night.

Celebrate at Home

This can run the gambit from a private night with just a few loved ones, to a raging party, but they all take place in the home and often rely on order and delivery. We find that the driving motivation here is making sure that they have enough food for everyone.

Fuel Up

In this case the restaurant isn’t the destination, but a stop along the way to a bigger night out. This could be the coffee place that helps with a jolt of caffeine or a stop to pick up a giftcard because you’re on the way to a person who has invited you to celebrate at home.

How can restaurants rise above the din?

Getting heard on New Year’s Even takes a bit of finesse. First, be honest with yourself about where you fit into their lives, then it’s about crafting customized offers and message that match your guests’ expectations. You also need to offer visual and dynamic messaging that fits the right situation. Many of our customers found that a countdown timer works well in different circumstances. For the Celebrate at Home crowd tap into their fear of not having enough food on-hand.  Message them that you are staffing up for the night with cooks, crew and drivers and remind them to order early, a trend we see in our Order and Deliver data. Consider offering a “order two days early so you pick your preferred delivery time” deal.

For those on the Fuel Up side of things it’s about having items like giftcards and gift pastries right near the register so they can become part of the grab-and-go aspect of the night.  If you’re feeding the Celebrate at Home you could give your best customers first choice as to their delivery timeslot if they order 2 days ahead. You can encourage prepayment so when the food comes to the door they don’t need to take time away from their guests.

The bottom line is that when you have a loyalty program that segments your customers, you can identify different segments and market to them accordingly.

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