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QDOBA helps customers earn rewards fast with its new loyalty program
QDOBA’s streamlined new rewards program is an example of how to build loyalty by offering guests a great customer experience and listening to what...
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If you’re looking to spice up the start of Fall, hold off on the pumpkin spice these last two weeks of summer and go for one last dip. This week, Mexican Fast-Casual restaurant QDOBA launched the newest, most delicious holiday yet: Diptember. It’s a 12-day celebration filled with prizes and deals in honor of National Guacamole Day (September 16) and National Queso Day (September 20).
QDOBA is making September all about queso and guac, offering QDOBA Rewards Members the chance to win more than 700 prizes. Starting September 9, members who order any Chips & Dip are automatically entered with a chance to win prizes. Rewards members also get FREE Guac & Chips on September 16 and FREE Queso & Chips on September 20 with the purchase of any entrée!
Paytronix spoke with Amber Gadsby, Sr. Director of Digital Marketing at QDOBA to learn a bit more about the unique loyalty promotion and how the brand is giving back to its customers. QDOBA has made significant enhancements to its popular QDOBA Rewards program over the past several years, making it easier for members to earn free food fast and providing a powerful platform for the brand to engage with guests and provide special offers.
QDOBA launched Diptember as the newest and most delicious holiday, running from September 9 to September 20 to encompass both National Guacamole Day and National Queso Day. How are you celebrating?
National Guacamole Day and National Queso Day are the holidays QDOBA lives for, and Diptember is QDOBA’s big, bold way of saying thank you to Rewards Members with giveaways and exclusive offers, including, of course, lots of free queso and guac. For 12 whole days, we’ll be awarding prizes and deals to our Rewards Members. Those who purchase chips & dips over the 12-day celebration will be automatically entered to win big prizes.
We designed Diptember so there's something for everyone in the celebration, whether you're a guac devotee, a queso enthusiast, or just looking to earn rewards faster. But the highlights of the 12-day celebration are the big prizes.
What are the prizes and giveaways Members can win? Can you share some highlights?
To start, we’re giving away 100 QDOBA Gold Cards for a year of FREE chips and dips. We’re giving away Diptember burrito sleeping bags, tote bags, and charms. Win a Chips & Dip Party Pack for 15-20 friends. Hundreds of winners will earn stylish swag to wear and show off, including Diptember-themed holiday sweaters and custom orange and green Crocs adorned with QDOBA Jibbitz.
The biggest winners will take home an original Queso oil painting by viral artist Noah Verrier, and a Whirlpool Tub with jets (valued at $10k) – to enjoy the ultimate dip experience. You can see all the prizes and learn more at https://diptember.com/
How do fans take part in Diptember?
Rewards members simply need to order chips & dip during the promotion window for an automatic entry. Whether you come in person or order ahead for pick-up or delivery in our app, you’ll be automatically entered in the promotion. Pay with any method, cash, credit or mobile wallets, and earn a Diptember entry in addition to your usual QDOBA rewards.
We’ve heard top customers can earn Gold status in QDOBA Rewards. What does it take to get there, and what perks does QDOBA Gold status unlock?
Order your way to Gold Status and unlock even more exclusive perks! Come for 12 visits in a year, and you’ll earn Gold Status to enjoy benefits like a free birthday entrée reward, surprise mystery offers, and $2 chips & dip - enjoy your choice of queso, guac or salsa every day ($3 in Canada).
When Diptember ends, how can QDOBA Rewards Members continue to engage with the brand? Should we expect more special promotions like Diptember?
Absolutely! Rewards Members should definitely stay tuned—we’ve got more delicious surprises and exclusive perks coming your way soon! Members can look for exclusive benefits and promotions both online and in-restaurant, or sign up for email or push notifications to receive early access to new products and limited-time menu items from QDOBA.
Diptember is just the beginning. Our Rewards Members can expect more exclusive promotions, limited-time offers, and early access to exciting new flavors throughout the year. We love rewarding our most loyal fans!
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