Skip to the main content.

Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

FlightPaths

FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.

 

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.

Blog
Catch up with our team of in-house experts for quick articles to help your business.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.


2025 Loyalty Report

Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?

3 min read

Keep it Human: Communicating During COVID-19

Keep it Human: Communicating During COVID-19

Communication with guests is always important, but during times of change, transition or challenge, it’s paramount. With so many businesses having to totally rethink their standard approach due to the Covid-19 outbreak, the Paytronix team has compiled a list of communication best practices.

Exercise empathy

This is a scary time for everyone – including your guests. Make sure they know you’re a brand they can trust by being transparent about your operational changes, safety precautions, and closures or new operating hours.

Just about every brand out there is sending messages conveying what they’re doing to mitigate the virus’ spread, so ask yourself what information you really need to share. For example, everyone is washing their hands more now, so focus instead on what your brand is doing differently that will foster a sense of comfort and trust in your guests. That can be as simple as telling guests you’re closing down in the interest of their health as HuHot Mongolian Grill did.

As a rule of thumb show an awareness of the struggle many people are going through, welcome feedback from your guests, even if it means asking for it, and above all, stay true to your brand.

Keep your guests informed 

If you’ve shut down operations, make sure your guests know about it, and be sure to explain why. Consider adding a footer to your emails or a banner on your website to keep them updated about closures and plans to reopen.

If you’re still open, remind your guests of your hours, which locations are in operation, and how they can place an order. Prioritize online ordering with hyperlinks or banners on your site. Make sure they are in a bold, obvious place, and consider giving discounts or double rewards points for takeout and delivery orders.

Be sure to let guests know about any additional services you’ve added to minimize contact, like contactless delivery or curbside pick-up. If you have a dynamic concept, consider how you can continue to provide value in nontraditional ways. Host, a company that offers bartenders for hire, has pivoted to sending regular “Drink of the Week” cocktail recipes to its subscribers via email. They’re still providing a service while tailoring their approach to fit within social distancing guidelines. 

Picture2-768x778 (1)

Practice and promote social responsibility 

Guests want to support businesses they consider socially responsible – a trend demonstrated through the rise of farm-to-table restaurants. At a time when many are struggling, guests will appreciate – and remember – the brands that supported their employees, communities, and guests when it mattered most.

Charitable donations are also a great way to support the community while simultaneously promoting your own brand, without appearing tone-deaf. For example, New Orleans Saints’ quarterback Drew Brees announced he would donate $5 million through partnerships with restaurants like Jimmy John’s and Walk-On’s Sports Bistreaux to prepare and deliver over 10,000 meals per day to children on meal programs, seniors and families in need.

That said, be careful not to appear you’re taking advantage of the crisis. If you’re going to offer a discount, don’t make the coupon code “COVID” or “coronavirus.” Keep in mind that your guests are struggling too – provide comfort, service, or distraction from the daily anxiety, but don’t pretend it’s not happening.

Suspend or tweak untimely campaigns

Email and marketing campaigns are often set to recur or are planned in advance. Don’t forget to review the campaigns you had scheduled to avoid awkward messages, like visit challenges, missed visit campaigns, and We-Miss-You reengagements. These messages can be postponed until they are appropriate to send.

Campaigns that will still be relevant – like birthday rewards – can be adapted by including accommodations for guests who cannot redeem them now. Let them know you’ve remembered them and are working on ways to provide their reward at the appropriate time.

Extend reward expirations and reevaluate tier structures

Screen-Shot-2020-03-25-at-4.10.57-PMIt’s important that guests don’t feel penalized for not visiting during the pandemic. Communicate to guests that their points and rewards won’t expire during the shutdown.

Dunkin’ Brands did this with a simple email to its guests, assuring them that yes, their free drink rewards will be available later, while maintaining a supportive and friendly tone: “We’ve got your back.”

For programs that reward guests in tiers based on their annual spending, consider adjusting tier definitions, extending status or giving guests a boost to make up for lost time.

Deliver the Perfectly Relevant Message with One-to-One Campaigns

Deliver the Perfectly Relevant Message with One-to-One Campaigns

At its core, artificial intelligence-driven marketing aims to communicate with guests on such a personal level that it’s as if each campaign were...

Read More

Target Guests with Ease Using AI-Powered Advanced Segmentation

It’s well–known and well–documented that as the relevancy of a given marketing campaign increases, so does guest engagement. For example: a vegan is...

Read More

Convenient Connections Summer Series: Clustering

The Paytronix Convenient Connections Summer Series is a five-part blog that explores successful loyalty campaigns that convenience stores can use to...

Read More
Convenient Connections Summer Series: Basket-Building

Convenient Connections Summer Series: Basket-Building

The Convenient Connections Summer Series is a five-part blog that explores successful loyalty campaigns that convenience stores can use to drive...

Read More
Do you want fries with that? Beware the french fry giveaway

Do you want fries with that? Beware the french fry giveaway

Monday marked National French Fry Day, one of the more popular of the arbitrary food holidays celebrated annually. (It was followed by National...

Read More
Customizing and Optimizing Your Online Menu

Customizing and Optimizing Your Online Menu

With digital ordering dominating the industry, perfecting the online menu is more important than ever. Fortunately, there are some basic strategies...

Read More
Margs to go: Paytronix helps Local Cantina keep the tequila flowing

Margs to go: Paytronix helps Local Cantina keep the tequila flowing

It was Taco Tuesday when Ohio Gov. Mike DeWine announced that the state would temporarily allow restaurants to sell alcohol to-go. Almost...

Read More

Convenient Connections Summer Series: Nurture Campaigns

The Paytronix Convenient Connections Summer Series is a five-part blog that explores successful loyalty campaigns that convenience stores can use to...

Read More
COVID might be on its way out, but online ordering is here to stay

COVID might be on its way out, but online ordering is here to stay

With spring this year comes a renewed sense of hope that is a little greater than usual: the weather is warming, plants are blooming, and...

Read More
2021 Predictions: The Fusion of Safety and Convenience

2021 Predictions: The Fusion of Safety and Convenience

This year, society embraced e-commerce like never before. When the COVID-19 pandemic forced people to stay home and made everyone hyper-aware of...

Read More
Spotlight Series: From Beer to Hand Sanitizer

Spotlight Series: From Beer to Hand Sanitizer

As the restaurant industry deals with massive change, we’re spotlighting the brands that are spreading positive messages and uplifting their...

Read More
Food & Wine, Paytronix project a sweet summer for ice cream sales

Food & Wine, Paytronix project a sweet summer for ice cream sales

The pandemic changed a lot about our culture and society, but one thing that didn’t falter was Americans’ love for ice cream. In fact, the frozen...

Read More
Tana Davila recognized as Innovator by HT’s Top Women in Tech

Tana Davila recognized as Innovator by HT’s Top Women in Tech

In March of last year, P.F. Chang’s overhauled its entire business model in a matter of days as statewide lockdowns went into effect across the...

Read More
Contactless Dining Already Has a Strong Foothold

Contactless Dining Already Has a Strong Foothold

The seismic shift in consumer behavior brought on by the Covid-19 pandemic has changed Americans’ attitudes toward work, school and shopping; but...

Read More
The Hallmark of Modern Loyalty? AI to IA℠.

The Hallmark of Modern Loyalty? AI to IA℠.

Today’s successful loyalty programs rely on personalization. As technology has expanded marketers’ capabilities through data collection, consumers...

Read More
Contactless Payment Goes Mainstream

Contactless Payment Goes Mainstream

Of all of the changes COVID-19 will usher into society, one of the most lasting and most prominent will is likely to be an aversion to touching...

Read More