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What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Drive brand engagement by providing fast, frictionless guest payments.


Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Launch your programs with more than 450 existing integrations.


About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
A collection of press and media about our innovations, customers, and people.
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
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Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
Learn more about topics important to the restaurant and c-store customer experience.
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
See how your brand stacks up against industry benchmarks, analysis, and research.
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

COVID might be on its way out, but online ordering is here to stay

COVID might be on its way out, but online ordering is here to stay

With spring this year comes a renewed sense of hope that is a little greater than usual: the weather is warming, plants are blooming, and vaccinations are rolling out, signaling the beginning of the end of the pandemic that rocked the globe. 

While the pandemic itself is likely to stretch on for a few more months at the least, consumers, eager to take advantage of the optimism afforded by the rise in vaccinations and decline in cases, have been frequenting businesses more and more. 

In Massachusetts alone, restaurants have experienced a huge lift in indoor dining – up about 37% from the start of February through the end of March, according to Paytronix data. But that uptick is not coming at the expense of online sales, and it’s earlier than CEO Andrew Robbins expected. 

“I thought it was going to come later. . . in the May time frame,” Andrew told The Boston Globe. “A lot of this is improved sentiment. People are feeling better about things. They are tired of being in their cocoons.”

Across the country, Paytronix data shows only a 3% increase in online sales at restaurants from the first week of February to the last week of March; but in-store, that spend grew by 13% over the same time period, indicating that guests are beginning to opt for the on-premises experience now that it feels safe again. Overall, sales increased by 7% – a promising sign as the economy continues to recover from a tumultuous 2020. 


The rate of spend at restaurants increased both in-store and online throughout February and March, though the in-store channel grew significantly more.


Guests spent about 13% more on-premises and about 3% more online during the week of March 22 than they had the week of February 1, suggesting the beginning of a return to on-site dining.

But even as more guests choose to venture on-premises, data from 2020 shows that consumers formed habits during the pandemic that are unlikely to revert to pre-COVID levels. Our data shows there was a spike in online orders during the 12th week of 2020 – March 15 to 21 – that coincided with a precipitous drop in on-premises orders, as was to be expected.
But the data also shows that while online sales at restaurants did begin to peter out after peaking in May, the rate of online orders remained at least double that of the pre-COVID months of January and February. This massive shift in online ordering behavior persisted throughout the remainder of 2020. 

Online sales peaked in early May 2020, but remained at levels more than twice that of the pre-pandemic norm throughout the remainder of the year.

So, while guests are showing signs of venturing out and about again – a hopeful sign not only for the restaurant industry, but for the economy at large – the dining patron of 2021 will be much more likely to order their meal to go. 

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