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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
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A collection of press and media about our innovations, customers, and people.
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Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

4 Reward Program Dilemmas Solved

4 Reward Program Dilemmas Solved

Roger Dow, creator of the Marriot Rewards Program, once said, “The first two years, I had peers trying to kill this idea a hundred times over.”  Fortunately, Dow knew the key to tackling the program push-back is knowing how and when to present program results.

There are four dilemmas new rewards programs face. Read about them below and learn how to tackle them.

  1. Is my program working?

Regardless of the way you measure your program’s success, if you don’t have the team focused on the right things at the right time, there will be a misalignment of expectations among your colleagues. When you’re initially designing the program, be sure to set first year KPIs. These should include metrics such as loyalty member enrollment, number of transactions, and store over-store-sale improvements.

Focus on program enrollment initially when evaluating your program’s performance. It isn’t enough to just count the number of new guests that enrolled. Be sure you know how your program stacks up against other similar programs. If you find your enrollment rates are in the lower percentile, you may need to adjust your new member acquisition strategy.

For example, a client noticed its enrollment rates were lower than similar programs. They took a deeper dive into the data. It compared stores with low registration rates to stores with high registration rates and uncovered that top performing stores were using iPads in each store to push registration. It decided to implement iPads in all stores. The next month it noticed an upward trend in registration across all stores.

  1. Am I attracting the right audience to sustain my brand for the long haul?

Attracting the right audience is key to brand success. Look at how guests are enrolling and engaging as age can change the way they interact. For example, a client was looking to attract a younger demographic to their program, but saw that they had a higher registration rate from an older demographic. The client added a card-less enrollment option that appealed to a younger demographic and quickly saw an increase in the number of registrations for their target demographic. More details on this card-less enrollment success story can be found here.

  1. Am I running the right promotions?

Determining which promotions are best for your brand depends on the opportunities that are uncovered in the data. A restaurant sent out an email with a kid’s meal offer. The open rate was 20% less than its typical open rate of 32%. The email was not relevant to everyone on the list consequently, they received a high percentage of opt-outs from members who were clearly annoyed by the irrelevant offer.

To better target the kid’s meal audience the marketing team added a question to the enrollment questionnaire, “Do you have kids in your family?”  After they segmented based on kids, the open rate was 42%, but traffic wasn’t as high as the previous email. Why? A guest doesn’t have to have kids to purchase a kid’s meal. Instead, they used data to identify guests that are buying kids meal items. Targeting based on what guests do vs. what guests say allows you to send relevant offers.

  1. How Do I Identify and Combat Fraud?

There are several types of fraud that boil down to two main categories: guest fraud and server fraud. Guest fraud is when someone signs up for your program multiple times to receive a registration perk. Server fraud is more costly and destructive to your brand.

Signatures of server fraud with a rewards program:

  • The server creates an account and then swipes a card on multiple checks to earn a reward.
  • Then, the server redeems rewards on cash checks to pocket the cash.

Since we know that server fraud occurs most frequently on cash checks, with Paytronix you can see reward redemptions on cash checks by server. You can check for any outliers in the data or a transaction with a high amount of rewards redeemed on cash checks. Having data that shines a light on employee theft is just one of the many benefits to having a loyalty program.

When you initially launch a rewards program, you will undoubtedly get pushback from peers. Be sure to use data to your best advantage to make informed decisions, and effectively communicate program progress at the right time.

 

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