"Lapsed" is not a simple black-and-white state - there are shades of gray. We extracted customer insights from big data to explore why brands see a loss of revenue or decline in same-store sales and traffic. In this brief, you'll learn:
- How do you define and identify lapsed guests
- When you should engage with lapsed guests
- How to get started
Download your copy of the brief and start winning back your lapsed guests today.