Gift card sales have nearly recovered to pre-pandemic levels, surpassing $326 million in 2022. While there have been shifts in category performance and channel usage, key performance indicators point to continued growth as loyal guests show their support by gifting their favorite dining experiences to family, friends, colleagues and so on.
Our latest Gift Card Report is based on a multi-faceted analysis of 2022 activity benchmarked against prior years. Exploring the trends fueling gift card purchases and redemption activity across all restaurant categories, it provides actionable insights to help you increase gift card revenue this year.
- See where 2022 gift card sales and activity surged versus before and during the pandemic
- Understand the purchasing mindset of your guests, including the categories and values of the cards they’re buying and which channels they’re using to buy them
- Discover how to make the most of your gift card program during the holiday shopping season
- Learn how to mitigate gift card fraud
Download the report for a deeper understanding of the opportunities to increase your gift card sales this year.