Loyalty programs were born out simple passion: if your guests love a product, find ways to reward them for purchasing. But technology has changed loyalty, taking it beyond mere affinity and towards a deeper relationship that looks different depending on the concept it bolsters.
This report breaks down that maturation and explores how loyalty has grown and developed separately for full-service restaurants, quick-service restaurants, and convenience stores. It moreover shows that guest behavior differs by concept, but that loyalty provides value across the industry.
Key trends highlighted include:
- The growth in loyalty membership across concepts
- The rise in check size for loyalty members versus non-loyalty members
- The ability of email to drive increases in guest visits
- The role of return to office in influencing loyalty reward redemption
- And more!
See how loyalty’s relationship with guests has grown and deepened in this timely new report.