When Loyalty Gets Its Wings
15.5% Spend Lift [Visit Challenge]
Aiming to boost visit frequency across its members, PDQ segmented its members into three groups based on visit history. The brand offered each group a $10 discount for meeting a visit threshold that was incrementally higher than their average visit frequency. This personalized approach prevented cannibalizing sales from regulars and kept the challenge achievable for newer guests. The brand saw a 15.5% lift in spend following the campaign.
23% Spend Lift [Winback]
Advanced Segmentation has revolutionized PDQ’s guest retention strategy. An ongoing 1:1 winback campaign segments guests into three groups: “slowing down,” “lapsing,” and “lapsed.” Loyalty members in each group receive a different offer to incentivize them to return. Since launching, PDQ has seen a 23% lift in spend.
10% Visit Lift [Champions]
PDQ wanted to give its biggest fans a little something extra. Segmenting the top loyalty members, the brand issued a $10 reward to show its thanks. Not only did the campaign bring a 10% lift in visits, but PDQ super-fans took to social media to show off the gift to friends. A real win-win.