2026 Loyalty Report
95% of guests who visit 4 times keep coming back. Are you getting them there?
Understanding the Efficacy of Long Term Campaigns with Paytronix

The Context
Over the years, Tavern In The Square has differentiated itself as a "polished-casual" restaurant and bar offering a
complete dining experience across every occasion to the communities it serves. It is known for excellent food made
daily in its scratch kitchens, a broad selection of craft beers, specialty cocktails, and a warm and inviting atmosphere.

The Challenge
To supplement the natural growth of their loyalty program, L&L took part in a long-term partnership with a partner company
that offered discounts and freebies as part of their customer benefits. Although L&L achieved some growth as a result of the
initiative, they began to question the value and long-term validity of the transactions brought in by the partnership versus the
initiatives they run as part of their program with Paytronix.
The goal was set, with L&L conducting an analysis to understand if customers brought in as a result of other large promotion
events L&L had run through the year were more or less sticky than the events managed and advertised by the partner brand.
Paytronix's Recommendation
Paytronix strategists worked with L&L marketing leadership to use Paytronix’s platform to review and segment the results
of every activation launched with the partner company, as well as other promo event activations in the last three years to
compare and chart trends.
After tracking and reviewing the impact of both campaigns, the Paytronix and the Lime teams came to the conclusion that
the value of repeat purchases, or “stickiness,” from customers who purchased as a result of the partner campaign was
significantly lower than those of their own promo events and long-term promotions. Paytronix’s historical tagging
capabilities proved to be incredibly effective and were crucial in providing a long-term view of guest engagement rather
than in a format that only showed single promotion-based results.
Thanks to the Paytronix recommendation, Luna and Lime were able to make an educated decision about the future of
their program and determine the exact value of one customer versus another based on how and when they were brought
into their nurture flow. The next step for the brand was to further segment their guests and build an incentive and nurture
flow to build engagement and help with stickiness.
Results
Paytronix found that guests who place an order at Luna and Lime thanks to their partner promotion were nearly five times less likely to reach at least five visitations, compared to a typical guest.
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Compared to the typical loyalty customer, visitors
were more likely to visit once, or twice, while typical loyal sign ups are more likely to appear 3 or more times.
The ability to leverage a module that provides the long-term view of the guest is so important and helpful in managing amodern guest engagement program. The fact that the platform is able to do that on a level as modular as we need it to, toevaluate performance across an entire campaign, or in a single instance helps promote the results we need.


