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Platform

What is Paytronix Guest Engagement Suite?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one suite. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Guest Engagement Suite
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
Kiosks
Boost revenue and loyalty with self-service kiosks.
Payments
Drive brand engagement by providing fast, frictionless guest payments.
In Restaurant Ordering
Ordering inside your four walls with Kiosks and Pay-At Table

Solutions


Paytronix Guest Engagement Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

FlightPaths

FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.


Customer Success Plans

Customer Success Plans (CSPs) are tiered service offerings designed to help you get the most from your Paytronix software, whether you prefer self-guided support or hands-on partnership.  

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out
Tobacco Reporting
Comply with AGDC 2026 DTP Requirements

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
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Order & Delivery Login

Resources
Paytronix Resources
Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.
FlexPoint Service Catalog
Access FlexPoints are a cost-effective, flexible way to access our value-added services, to ensure you get greater impact from your Access software solution.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.
Webinars
Webinars to help you learn strategies to use customer loyalty and rewards programs to increase sales and revenue for restaurants and retailers.
Worksheets
Practical templates built for the decisions that matter: loyalty program design, menu engineering, guest engagement strategy, and more. Download any worksheet directly, no form required.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.

Turn Your Pump Traffic Into Prepared Food Revenue.

C-stores using location-based digital ordering are generating $2.30 more per fueling transaction from guests who are already there. This report shows exactly how they do it.

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Coen Logo

Driving Trips and Doubling Penetration: How Coen Markets Transformed Loyalty into a Growth Engine

Coen Storefront

The Overview

Coen Markets, a staple of the Pennsylvania convenience store landscape, knew that loyalty was more than just
offering discounts—it was an investment in the future. But by 2024, their existing program had hit a wall. While they
were collecting valuable customer data, they lacked the tools to actually talk back.
By partnering with Paytronix, Coen Markets overhauled its Club Coen Rewards program, turning a silent database
into a high-octane marketing engine. The results? In just two years, loyalty penetration rates didn’t just grow—they
soared past industry benchmarks.

Coen Locations

 

 

The Challenge

Before the switch, Coen Markets faced a common retail dilemma: they had a loyalty program, but they didn’t have a
relationship. Their previous provider lacked an integrated Customer Relationship Management (CRM) system, leaving
the marketing team unable to leverage the information they were collecting to communicate or engage customers.
"What’s the point of having a loyalty program if you’re not actually communicating with your customers?" asks Andrea
Neurohr, VP of Marketing at Coen Markets. "We were collecting information, but I felt like we were only giving and not
getting. We weren’t future-proofing ourselves."
Coen Markets needed a platform that combined world-class data analytics with the ability
to execute personalized, multi-channel outreach.

The Solution: A Unified Experience Platform

In 2024, Coen Markets deployed the Paytronix Customer Experience Platform. The goal was to make earning and
redeeming rewards seamless while giving the marketing team the keys to their own data.

 

The Strategy Included:

  • ✔ Instant Gratification: $0.03 off per gallon (no limits) and $0.99 any-size fountain drinks, coffee, or slushies.
  • ✔ Self-Service Data: Real-time access to store-level penetration and guest behavior dashboards.
  • ✔ Frictionless Communication: Using push notifications and monthly emails to alert members of "fuel days," celebrity NIL events, and exclusive deals.
  • ✔ Proactive Retention: Implementing "win-back" campaigns to identify at-risk customers and re-engage them before they churned.

Results: Breaking the Industry Ceiling

The transition to Paytronix catalyzed a period of unprecedented growth for Club Coen. By moving beyond "everyday
perks" and focusing on engagement, Coen Markets achieved metrics that redefined success for the brand. 

1. Doubling Down on Penetration

In just two years, Coen Markets saw loyalty penetration nearly double. In many locations, penetration rates
have climbed to 30% or higher—a figure two to three times the industry average.

2. High-Velocity Acquisition

Even without aggressive "grand opening" pushes, the program remains a magnet for new users. Coen Markets
consistently adds 2,500 new members per month, maintaining a steady growth trajectory that never drops off.

3. Bigger Baskets, Higher Value

The financial data revealed a shocker for the team: loyalty members don't just visit more; they spend more.

• Loyalty baskets average nearly $2.00 more than non-loyalty baskets.
• The actual value is estimated at double that amount, as the $2.00 lead does not even account for
transactions where members use "Rewards Cash" to pay for their items.

While the initial success has been transformative, Coen Markets views this as only the beginning of how they
can leverage the data and customer engagement of its loyalty program. The Brand is looking toward
subscriptions—specifically for its pizza program—to drive even more frequent trips.
The ultimate goal of loyalty is a trip. If they’re not coming to you, they’re going to somebody else, With Paytronix, we’ve proven that you get the visits, you get people to choose you, and you get the data to keep them coming back.
ANDREWA NEUROHR
VP of MARKETING, COEN MARKETS

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