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Loyalty marketing resources

Access the depths of our loyalty knowledge through this set of articles, case studies, and customer interviews about our experience running the industry’s leading loyalty programs. Gain insights in starting a loyalty program, how to reward and retain customers, and loyalty marketing ideas.

 
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Blog Articles
To maximize your restaurant gift card program, ask these 6 questions
Michelle Tempesta
Protect your gift cards from fraud with these safeguards
Michelle Tempesta
Checkers & Rally’s sees growth ahead with new loyalty program and mobile app
Chuck Tanowitz
Advance orders are the new reservations on NYE in 2020
Lee Barnes
The 2021 restaurant and c-stores landscape… and the big party in our future
Andrew Robbins
 
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Subscriptions
In this e-book, learn more about the basics of subscriptions, from the key advantages to the types of subscription models to consider.
 
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Annual Gift Card Sales Report: 2020
In this year's report gain insight into both physical and e-gift card sales across quick-service, fast casual and full-service restaurants.
 
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Convenient Connections: 5 Data-Driven Loyalty Campaigns for C-stores
This e-book explores five loyalty campaigns that leverage data and AI to create unique loyalty experiences for your customers.
 
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Operating During COVID-19 Guidebook
In this e-book, find statistics on the current restaurant landscape, critical guest engagement tools, and three major trends that will shape the future of...
 
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Annual Gift Card Sales Report: 2019
The restaurant service types included in the data set are multiunit quick-service, fast-casual, casual dining, and fine dining. This report provides a comparison of sales...
 
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Convenience Is the New Currency
Focusing on convenience can be the difference between a brand that thrives and one that doesn’t survive. The goal of this e-book is to offer...
 
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A Guide to Maximizing Loyalty Impact
Inside this ebook, we’ve shared lessons learned in implementing and testing programs over the past 15 years.
 
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The Secrets to Club Program Success
Explore what makes club programs popular with customers and businesses. Learn four key strategies for maximizing profitability and find out next steps for optimizing your...
 
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How to Master the Digital Ordering Channel
In this e-book, we examine current industry trends, opportunities, best practices, and ah-hah moments experienced by early adopters.
 
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The Art of Deliverability
In this e-book, find the keys to mastering email fundamentals to drive results, including how many to send, traps to avoid, and Paytronix email secrets.
 
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4 Restaurants on the Digital Ordering Frontier
Inside this e-book, you'll gain insight into the ways restaurants around the country shifted their digital strategy to survive COVID-19, why those changes were paramount,...
 
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Delivering on Restaurant Rewards
Read this month's issue to learn more about how loyalty and rewards programs are key to winning over millenial and gen X customers.
 
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July Order-to-Eat Tracker
Read this month's issue to read a Deep Dive examining restaurants’ efforts to implement omnichannel loyalty programs to boost engagement as more customers go digital
 
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August/September Order-to-Eat Tracker
Read this month's issue to read a Deep Dive analyzing how QSRs can combine diverse menu offerings and comprehensive order management systems to win customers...
 
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December Order-to-Eat Tracker
Read this month's issue to read a Deep Dive examining how digital ordering innovations and robust loyalty programs can separate top-performing QSRs from the rest...
 
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December 2020 Restaurant Readiness Index
Download this new report to learn more about the top features to help drive customer spend and boost revenues.
 
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December Order To Eat Tracker
Unwrapping Chipotle's Evolving Digital Ordering Strategy
 
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June Order To Eat Tracker
Read this month's issue to read a Deep Dive analyzing how QSRs can develop safe and secure online ordering experiences and guest recovery strategies as...
 
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May Order To Eat Tracker
Read this month's issue to learn more about how QSR brands are embracing contactless delivery and payment methods.
 
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March Order To Eat Tracker
Read this month's issue to learn more about digital tools and streamlining fast casual operations.
 
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A Conversation Between Two Restaurant Industry Masters

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