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Loyalty marketing resources

Access the depths of our loyalty knowledge through this set of articles, case studies, and customer interviews about our experience running the industry’s leading loyalty programs. Gain insights in starting a loyalty program, how to reward and retain customers, and loyalty marketing ideas.

 
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Blog Articles
Three key takeaways from PXUX 2020
Kiera Blessing
Convenient Connections Summer Series: Lapsed Category Campaign
Kiera Blessing
The two kinds of spam traps, and how to avoid them
Kiera Blessing
C-Stores enter flattened recovery phase
Lee Barnes
Convenient Connections Summer Series: Clustering
Kiera Blessing
 
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Annual Gift Card Sales Report: 2020
In this year's report gain insight into both physical and e-gift card sales across quick-service, fast casual and full-service restaurants.
 
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Annual Gift Card Sales Report: 2019
The restaurant service types included in the data set are multiunit quick-service, fast-casual, casual dining, and fine dining. This report provides a comparison of sales...
 
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Convenience Is the New Currency
Focusing on convenience can be the difference between a brand that thrives and one that doesn’t survive. The goal of this e-book is to offer...
 
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A Guide to Maximizing Loyalty Impact
Inside this ebook, we’ve shared lessons learned in implementing and testing programs over the past 15 years.
 
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The Secrets to Club Program Success
Explore what makes club programs popular with customers and businesses. Learn four key strategies for maximizing profitability and find out next steps for optimizing your...
 
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How to Master the Digital Ordering Channel
In this e-book, we examine current industry trends, opportunities, best practices, and ah-hah moments experienced by early adopters.
 
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The Art of Deliverability
In this e-book, find the keys to mastering email fundamentals to drive results, including how many to send, traps to avoid, and Paytronix email secrets.
 
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4 Restaurants on the Digital Ordering Frontier
Inside this e-book, you'll gain insight into the ways restaurants around the country shifted their digital strategy to survive COVID-19, why those changes were paramount,...
 
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July Order-to-Eat Tracker
Read this month's issue to read a Deep Dive examining restaurants’ efforts to implement omnichannel loyalty programs to boost engagement as more customers go digital
 
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August/September Order-to-Eat Tracker
Read this month's issue to read a Deep Dive analyzing how QSRs can combine diverse menu offerings and comprehensive order management systems to win customers...
 
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December Order To Eat Tracker
Unwrapping Chipotle's Evolving Digital Ordering Strategy
 
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June Order To Eat Tracker
Read this month's issue to read a Deep Dive analyzing how QSRs can develop safe and secure online ordering experiences and guest recovery strategies as...
 
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May Order To Eat Tracker
Read this month's issue to learn more about how QSR brands are embracing contactless delivery and payment methods.
 
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March Order To Eat Tracker
Read this month's issue to learn more about digital tools and streamlining fast casual operations.
 
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January Order To Eat Tracker
Unwrapping Chipotle's Evolving Digital Ordering Strategy
 
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Understanding Gen Z
Each new generation presents new challenges and opportunities for the convenience store and restaurant industries. Download this e-book to learn more about Gen Z.
 
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February Order To Eat Tracker
Check out this issue's feature story on how ghost kitchens keep digital ordering alive -- and more!
 
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November Order To Eat Tracker
When Restaurant Tech Sees Your Face And Identifies You Taste
 
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11 Messages for Successful Engagement
This e-book shares 11 messages that when mastered, will help you engage with your guests and put newly enrolled members on a path to loyalty.
 
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October Order To Eat Tracker
Taco Bell's Strategy to Help Customers Own Their Ordering Experiences
 
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Subscriptions are everywhere you turn – from streaming video platforms to pet and beauty supplies.  As consumers have become used to interacting with subscriptions in nearly every aspect of their daily lives, restaurants too have a great opportunity to capitalize on this trend.

 

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