Loyalty marketing resources

Access the depths of our loyalty knowledge through this set of articles, case studies, and customer interviews about our experience running the industry’s leading loyalty programs. Gain insights in starting a loyalty program, how to reward and retain customers, and loyalty marketing ideas.

 
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Is Facebook an Effective Marketing Tool?
This article evaluates the effectiveness of a Facebook page by quantifying impressions, fan spending behavior, and three levels of fan page activity.
 
 
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Subscriptions: The Next Level in Loyalty

What kind of loyalty program helped Panera Bread drive 100,000 signups in a single day? In a word: subscriptions.

Companies that have launched subscription programs find a significant boost to their incremental sales. Panera saw a 70% increase in food attachment by subscribers.

Download the ebook Subscriptions: The Next Level in Loyalty to learn everything from the the key advantages to the types of subscription models to consider.