Loyalty marketing resources

Access the depths of our loyalty knowledge through this set of articles, case studies, and customer interviews about our experience running the industry’s leading loyalty programs. Gain insights in starting a loyalty program, how to reward and retain customers, and loyalty marketing ideas.

 
Blog Articles
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Is Facebook an Effective Marketing Tool?
This article evaluates the effectiveness of a Facebook page by quantifying impressions, fan spending behavior, and three levels of fan page activity.
 
 
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Why Brands Like Panera are Winning Big With Subscriptions

Subscriptions are everywhere you turn – from streaming video platforms to pet and beauty supplies.  As consumers have become used to interacting with subscriptions in nearly every aspect of their daily lives, restaurants too have a great opportunity to capitalize on this trend.

 

Watch this webinar to learn more about how subscriptions helped Panera see visit frequency growth of more than 200% and a 70% increase in food attachment - and how you can too.