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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
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Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Payments Veteran Amy Porter Appointed to Paytronix Board

Newton, MA – June 8, 2020 – Paytronix Systems Inc., the developer of the most advanced digital guest experience platform, today announced that Amy Porter, Founder and Executive Chairman of Affinipay, a leading payments technology platform, has been appointed to its Board of Directors. Porter joins the board as Paytronix rolls out innovations in loyalty, order and delivery and stored value, aimed at helping the nation's restaurant and convenience store brands find the additional value hidden within their own customer relationships. 

Porter founded Affinipay in 2005 to build the preeminent payments technology company serving professional services businesses. As CEO, she spearheaded the Affinipay’s development of market-leading tools such as LawPay and CPACharge, which today are trusted to process over $6 billion annually on behalf of 150,000 professionals. 

"Amy's payments industry insight and unique experience in properly scaling a company will be valuable assets to our growth strategy," said Andrew Robbins, CEO of Paytronix.  "We look forward to benefiting from her counsel and expertise as we expand our contactless payment offerings and continue to quickly deliver innovative solutions that support both the near-and long-term needs of our clients." 

After bootstrapping Affinipay for its first 10 years, Porter chose Great Hill Partners as her first investment partner in 2015. By executing on Porter's category-defining vision and prioritizing customer service, superior product and transaction security, Affinipay’s annual revenue grew by more than 4x over the course of Great Hill Partners' investment period. 

Affinipay is consistently ranked among the fastest growing companies in America by organizations including Austin Business Journal and the Inc. 5000 list. Porter received the 2016 EY Entrepreneur Of The Year® Award in the Financial Technology category for the Central Texas region. In 2019, she transitioned to become Executive Chairman of Affinipay. TA Associates acquired a majority of Affinipay in February 2020 with Great Hill exiting its investment. 

"Paytronix clearly delivers value to the market by enabling operators to drive incremental sales and deliver safer environments for staff and guests," said Porter. "I look forward to working with the Paytronix team to bring its industry-leading innovation, including contactless ordering for table service, subscriptions, and payment with loyalty ID and NFC tap to markets across the globe." 

"We're thrilled to continue to work with Amy as a value-added board member.  Amy is an exceptional entrepreneur. Her experiences will help guide Paytronix through this next stage of growth, particularly as Paytronix continues to see increasing demand for its payment and digital ordering products," said Nick Cayer, Partner at Great Hill Partners. 

This announcement comes on the heels of Paytronix raising $10 million of growth capital to support its product and expansion initiatives as it responds to the rapidly changing needs of its restaurant and convenience store clients. Recently announced product innovation includes rapid launch order and delivery, enhanced touchless payment options like NFC loyalty and tap and pay, and industry-leading AI data insights.

 

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About Paytronix Systems Inc.

Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 400 brands across nearly 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix generates Big Data consumer insights that motivate increased visits and spend. For more information, visit www.paytronix.com.

 

About Great Hill Partners   

Great Hill Partners is a Boston-based private equity firm targeting investments of $25 million to $500 million in high-growth companies across the consumer, digital infrastructure, financial technology, healthcare, and software sectors. Over the past two decades, Great Hill has raised nearly $8 billion of commitments and invested in more than 75 companies, establishing an extensive track record of building long-term partnerships with entrepreneurs and providing flexible resources to help middle-market companies scale. For more information, visit www.greathillpartners.com.

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