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Platform

What is Paytronix Guest Engagement Suite?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one suite. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Guest Engagement Suite
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
Kiosks
Boost revenue and loyalty with self-service kiosks.
Payments
Drive brand engagement by providing fast, frictionless guest payments.
In Restaurant Ordering
Ordering inside your four walls with Kiosks and Pay-At Table

Solutions


Paytronix Guest Engagement Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

FlightPaths

FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.


Customer Success Plans

Customer Success Plans (CSPs) are tiered service offerings designed to help you get the most from your Paytronix software, whether you prefer self-guided support or hands-on partnership.  

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out
Tobacco Reporting
Comply with AGDC 2026 DTP Requirements

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
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Resources
Paytronix Resources
Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.
FlexPoint Service Catalog
Access FlexPoints are a cost-effective, flexible way to access our value-added services, to ensure you get greater impact from your Access software solution.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.
Webinars
Webinars to help you learn strategies to use customer loyalty and rewards programs to increase sales and revenue for restaurants and retailers.
Worksheets
Practical templates built for the decisions that matter: loyalty program design, menu engineering, guest engagement strategy, and more. Download any worksheet directly, no form required.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.

Turn Your Pump Traffic Into Prepared Food Revenue.

C-stores using location-based digital ordering are generating $2.30 more per fueling transaction from guests who are already there. This report shows exactly how they do it.

Download Now

LouMalnatis Logo

Lou Malnati's Reignites Loyalty with a Full-Funnel Relanuch

LouMalnatis food photo

The Background

Founded in 1971, Lou Malnati’s Pizzeria is a Chicago icon famous for its authentic Deep Dish and Thin Crust pizza. 55 years
later, the brand has grown to over 70 locations across Illinois, Indiana, Wisconsin, and Arizona, and ships its pizzas nationwide
through its e-commerce business, Tastes of Chicago.
Lou Malnati’s success has always been rooted in something deeper than scale: an intensely loyal customer base. Guests
don’t just enjoy Lou Malnati’s; they grew up with it, celebrated with it, and ship Lou’s pizzas across the country.
That loyalty existed long before any formal rewards program, which created both an opportunity and a challenge.

LouMalnatis location map

The Challenge

Lou Malnati’s recognized that its existing loyalty program wasn’t delivering enough value or making its most frequent guests
feel as valued as they truly were. At the same time, the brand knew it couldn’t risk disrupting the connection it had already
built. For Lou Malnati’s, the goal was never simply a technology upgrade. It was to reimagine and relaunch the relationship
with its most loyal guests, without losing what made that relationship special in the first place.

 

Paytronix's Solutions

Lou Malnati’s partnered with Paytronix to execute a bold, all-at-once transformation: a complete loyalty relaunch spanning
platform, program, and experience, delivered simultaneously.
While most brands would phase a project of this size, Lou Malnati’s took a different approach. With an active base of loyal
members and a time-sensitive opportunity to elevate the experience, the team chose to move forward with several
launches executed as one unified strategy.

 

 

Platform Migration: No Member Left Behind

First, it was paramount that every
existing loyalty member moves to
Paytronix seamlessly, preserving
continuity for guests and trust
between the two teams. Paytronix’s
strategists and onboarding team
worked alongside Lou Malnati’s
from day one, providing hands-on
support throughout the transition.

App update icon

 

 

Program Redesign: Built for Value and Flexibility

The loyalty program was rebuilt from the ground up around one
guiding question: how do we make members feel more valued?
Working with Paytronix, the two teams agreed on a series of
enhancements, a shift to bankable points that members
accumulate and spend on their own timeline, more reward
choices, and year-round personalized offers and experiences.
New members can receive a welcome offer:
A free personal Deep Dish or small Thin Crust pizza with a $10
minimum spend, redeemable within 14 days.


Existing members, meanwhile, were rewarded for the loyalty they
had already shown. They were gifted bonus points at relaunch,
enough to redeem a reward immediately, as a genuine thank you.

The Solution: A Unified Experience Platform

In 2024, Coen Markets deployed the Paytronix Customer Experience Platform. The goal was to make earning and
redeeming rewards seamless while giving the marketing team the keys to their own data.

 

The Strategy Included:

  • ✔ Instant Gratification: $0.03 off per gallon (no limits) and $0.99 any-size fountain drinks, coffee, or slushies.
  • ✔ Self-Service Data: Real-time access to store-level penetration and guest behavior dashboards.
  • ✔ Frictionless Communication: Using push notifications and monthly emails to alert members of "fuel days," celebrity NIL events, and exclusive deals.
  • ✔ Proactive Retention: Implementing "win-back" campaigns to identify at-risk customers and re-engage them before they churned.

Results

+6%

In loyalty enrollments

+8%

In loyalty visits

+9%

In loyalty spending

These results tell a consistent story: more guests are joining the program, visiting more frequently, and spending more
when they do. This wasn’t a single-metric spike; it was a fully aligned performance lift across acquisition, engagement,
and revenue, achieved on top of an already highly engaged base. In other words, Lou’s Rewards program evolved from
an underutilized feature into a valuable loyalty engine and fully integrated ecosystem.

Conclusion 

  Lou Malnati’s transformation demonstrates that modern loyalty is about more than technology; it’s about rethinking how you
deliver value to your best customers.

A few years ago, the brand’s loyalty program fell short of expectations and didn’t fully reflect the depth of customer devotion.
Today, it is a powerful driver of growth and guest engagement.

      With Paytronix, Lou Malnati’s didn’t just adopt a new platform; the brand used it as a catalyst to relaunch its relationship with the
guests who have been there all along.

Want your own copy of this case study?

 

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