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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

3 min read

PXUX Highlights 13 Ways to Change the Game

PXUX Highlights 13 Ways to Change the Game

The future of restaurant marketing is happening right now. At this year’s Paytronix users’ conference, PXUX 2018, presentations from both Paytronix and its customers told stories of innovation and exceptional guest experiences. A path toward true machine-based one-to-one marketing has officially been plotted. Here are 13 ways to change the game – all from PXUX 2018.

Several exciting learnings were presented on the first day, when Andrew Robbins discussed the big picture in his annual PaytroNEXT session. The way guests want to be engaged is changing and we have three active initiatives that marketers need.

  1. One-to-One – True one-to-one marketing is difficult but provides huge value for the brand. Machine learning enables our proprietary algorithms to find the right offer for an individual and deliver it at the proper time to motivate the next visit. A visit challenge could feature a universal offer: “Visit 5 times in the next 4 weeks and get a free coffee.” Or every portion of it could be tailored to each guest: “Visit X times in the next Y and get a Z.” There are thousands of permutations of this, and an effective one-to-one solution can have five times the impact.
  2. K100SM – We’ll be getting data from many sources to round out customer profiles, whether they are program members or not. When we know 100% of our guests, we can deliver a 20% impact. This solution will be respectful to the consumer so that it is accepted as the new norm.
  3. Self-Driving CRMSM– The new world of one-to-one CRM is complicated, with computers and automation being used to determine what is right for each guest. Just as self-driving cars will safely and quickly get us from point A to point B, the same is true for self-driving CRM. The combination of machine learning and marketing automation will produce greater visit frequency and more spend. Paytronix not only focuses on what brands need today, but also develops the technology for what they will need in the future.  

Matt Roser, our product manager for messaging, got the entire group engaged by teaching the Icelandic soccer chant. In addition to telling a fascinating underdog story, he gave a compelling live demonstration of the new email creation toolset with drag-and-drop functionality. Matt also touched on a valuable promotion tool.

  1. Target and Control – A control group can be held out to measure the incremental visits and spend generated by a campaign. This may be done in conjunction with the new Click-to-LoadSM feature, which requires users to interact with an email message in order to receive an offer. Through target and control, you can attribute visits to your marketing efforts.

“Love Your Judys” was the theme of the session led by Michelle Tempesta, our head of marketing. She told a story of over-discounting and what can be done about it while still loving your best guests. Michelle also discussed three features that will make things easier for marketers.

  1. Membership Rule – Subscriptions are the hottest new thing to hit e-commerce. Amazon, Stitch Fix, and various wine clubs are all training the consumer to subscribe for monthly items. The Paytronix membership rule enables customers to get a subscription for items that your brand offers – be they shakes, wine, craft beer, entrées, or kids’ meals. By starting a subscription program, you can delight your guests and enjoy the benefits of pre-buy cash flow.
  2. Wallet Manager – New promotions can be set up in minutes with our wallet manager. It allows you to offer a percentage off, dollars off, or a free item. You can also offer member pricing or set a new price.
  3. Campaign Builder – With a new user interface, visual selectors, and the ability to establish recurring schedules, the campaign builder makes setting up new campaigns a snap. Plus, a simple slider lets you toggle target-and-control settings. The speed of this feature is perfect for hair-on-fire marketers who thrive on driving visits and spend.

Well-designed integrations are required to deliver an exceptional guest experience. Product managers Tara Eriksen and Dave Taylor shared the latest curated list of partners for which Paytronix is currently integrated or in the midst of finalizing the integration. These partners include Apple Pay, Google Pay, Zenreach, Purple, Chirpify, and Popdeem.

  1. Identifying New Guests – Since providing the most ways for guests to identify themselves is our specialty, we’re adding even more of them. Several new methods for identifying guests were introduced, including Apple Pay and Google Pay, and enrollment is incredibly easy. Identification through WiFi is also in the works for both Zenreach and Purple.
  2. Rewarding Social Behavior – When program members interact with you on social media sites, you can reward their behavior and encourage more of it through the new Chirpify and Popdeem integrations.

Meeting guests where they are was the focal point of the session presented by product team lead Joel Udwin and product owner Jane Farrell. They covered several new features that enhance the guest experience.

  1. ADA Compliance – E-gift web pages are now compliant with the ADA.
  2. Guest Preference Center – Instead of unsubscribing from all messages, guests can indicate how frequently they want to hear from the brand. They may even opt to take a two-week hiatus.
  3. Mobile Messages – In-app messages with pictures will compel more action from guests. You can set those messages to expire and they will automatically be removed from the in-app experience.
  4. New Apps – The all-new Android and iOS apps include an awesome user experience thanks to a huge investment in interface design. The two apps have a lot of new customization options for images, color, fonts, and gauges, and native online ordering is also offered.

Throughout the two days of PXUX 2018, the sessions were bursting with excitement as the product team unveiled useful features. Many people commented that they couldn’t wait to get back and implement what they had learned. 

Be sure to save the date and join us for PXUX 2019 in Denver on September 18th and 19th!

 
 
 
 
 
 
 
 
 
 
 
 
 
 
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