2026 Loyalty Report
95% of guests who visit 4 times keep coming back. Are you getting them there?
Winning with the Winner's Circle

The Context
Over the years, Tavern In The Square has differentiated itself as a "polished-casual" restaurant and bar offering a
complete dining experience across every occasion to the communities it serves. It is known for excellent food made
daily in its scratch kitchens, a broad selection of craft beers, specialty cocktails, and a warm and inviting atmosphere.

The Objective
Heading into the Fall of 2025, Tavern In The Square wanted to renew its football season relevance and
engagement without alienating the guest base it has amassed, especially its robust weekend brunch guests,
that are not necessarily driven to visit purely for sports.
Paytronix's Approach
As a New-England based restaurant concept, the brand knew it had the potential to engage an already strong and
devoted community of New England Patriots fans. Using its Insider loyalty program, Tavern tapped into Pats fans
enthusiasm with a gamified experience to build interest, grow registration, and drive incremental sales. Specifically,
predict the game winner. |
motivating reward to bring them to Tavern in the upcoming week. |
social, and loyalty channels to drive anticipation, new registration, and participation. |
Results
The ongoing campaign successfully built engagement alongside the excitement
of an unexpectedly strong Patriots regular season.
In the days leading up to the poll,
new registrations grew 86%
from the beginning of the campaign to its
height. and accounted for 46% of the
registrations in the weeks the campaign was run.
—
Over the course of program
correct respondents per campaign grew 509% -
a testament to the campaign gaining
momentum as the Patriots season
prospects improved.
—
Redemption rates among winners
reached 54%
by the final campaign.
—
Over the course of the program redeemer-driven
sales grew 548% as more
insiders participated, were rewarded,
and redeemed offers.
Examples of creative:
Social Execution: designed to
drive interest and registration by
showcasing the escalating value
of prior campaign rewards.
Example of the survey creative:
This is Insider creative used to
get Insiders to vote on the game
winner. It also highlighted prior
rewards as a means of driving
upcoming participation.


