Last month, a panel of highly accomplished restaurant and convenience store marketers sat down with “brand whisperer” Arjun Sen to share what they’ve learned this year and to impart their messaging wisdom during Paytronix’ annual User’s Conference.
Sen, the CEO and founder of ZenMango, has made major impacts in the restaurant and retail industries, and previously led Papa John’s 3,000 restaurants through four years of record growth. Joining Sen for the fireside chat were:
- Adam Fox, Director, Digital Experience & Media, Qdoba Restaurant Corporation
- Teresa Muehlenkamp, Marketing Director, Andy’s Frozen Custard
- Derek Gaskins, Chief Marketing Officer, Yesway Convenience Stores
- Alex Black, Director of Marketing CRM and Analytics, Papa Murphy’s International
These marketing all-stars described the ways they’re weathering the coronavirus pandemic by fostering a strong relationship between brand and consumer – and leveraging that relationship to drive not just sales, but word-of-mouth marketing campaigns.
Learn from these top-tier marketers and download your free infographic here.