In the world of loyalty programs where connections are key, we’re celebrating our insights – through a playlist inspired by the Loyalty Report: 2023 from Paytronix. We’ll be breaking down why we selected each song in future posts, and here’s why four songs in particular resonate with the report’s findings.
We kick off our playlist with Joe Esposito’s triumphant anthem. The Loyalty Report: 2023 highlights the best of the best, the top 10% of loyalty members. These best loyalty members around are responsible for between 40 and 60% of loyalty visits and spend, and spend more than other loyalty members. Nothing is ever going to get them down!
Joining a loyalty program often feels like getting “Money for Nothin’,” but it’s also worth it for the brand. With the increase in subtotals and visits, both brands and guests benefit. And with the cost of loyalty programs at a recorded low, starting a loyalty program ain’t working, it’s the way you do it.
In the last year, we’ve begun including generational data to show which generations are the best loyalty customers. And this year, the most common group of loyalty customers were born in or around…1985. These 36-45 year olds are the largest group of loyalty customers, and they were born in the heyday of Springsteen, Madonna, way before Nirvana…..
When it comes to ordering, customers tend to either order in-person or online…but rarely both. Is that just the way it is? Well, if you know this song, you know that Hornsby calls us to not simply accept the way things are, and neither do we. In fact, try to get your guests who seem stuck to one channel to switch. In a world that seems immovable, don’t you believe them.
As you listen to our Loyalty Report-inspired playlist, remember that loyalty is not just a program; it’s a relationship that resonates between your brand and your customers. Let’s groove to the rhythm of loyalty, celebrating the connections that make it all worthwhile.